Advertising Ethics

Description

Features

• A systematic and structured applied philosophical analysis of the nature of adverting-Including its role, its role morality, and an identification and evaluation of specific ethical issues that arise in adverting through an examination of relevant contemporary case studies by reference to ethical theory.

  • Provides students with a text that is theoretically sophisticated but practical at the same time.

• Comprehensive coverage of the ethics of advertising.

  • Gives students knowledge of moral philosophy and professional and practical ethics as well as knowledge and experience of advertising practice.

• A rational and ethical decision-making model for identifying and evaluating ethical problems in advertising.

  • Encourages more ethical advertising thinking and practice by giving students a better understanding of advertising ethics specifically, and ethics more generally.

Are you interested in exploring other areas in ethics? 

Advertising Ethics is part of the Basic Ethics in Action series.  See below for a complete listing of the wide-ranging anthologies and brief texts that focus on a particular theme or topic within one of four areas of applied ethics. A discount is offered when two or more titles in the series are packaged together. Click on any of the titles below for more information:

Anchor volume

Business Ethics titles

Business, Ethics, and Sustainability:  Ethics for the Next Industrial Revolution

By Joseph DesJardins

© 2007 | ISBN: 013189174X

Journalistic Ethics

By Dale Jacquette
© 2007 | ISBN: 0131825399

Environmental Ethics titles

Medical Ethics titles

Social and Political Philosophy titles

Human Rights and Global Obligations

Table of Contents

I. ETHICS AND APPLIED ETHICS.

II. WHAT IS ADVERTISING?

III. CURRENT ISSUES AND TRENDS IN ADVERTISING.

IV. WHY ADVERTISING SOMETIMES GOES BAD.

V. HOW CAN ADVERTISING BE MADE GOOD?

Back Cover

Edward Spence and Brett Van Heekeren identify, examine, and evaluate ethical issues in advertising. The authors understand advertising as "the process of the communication of advertising messages of persuasion directed at consumers..." Combining cases with ethical analysis, the authors focus on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and new technologies in advertising.

Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and social and political ethics.

Author

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.

Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication - Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.