For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.
How much do you think successful entrepreneurs rely on theory to start and manage a new business venture? Is Entrepreneurship a course where students can simply read about concepts and understand how they work in the real world?
Hands On: How To… features emphasize the practical nature of the book, because Zimmerer/Scarborough/Wilson believe that theory is not enough to launch a new business-you also need the tools and hands-on experience to truly be successful. This feature selects a concept from each chapter and explains how students can put it to practice in their own companies.
- How To:
- Transform Your Great Business Idea Into Reality, p. 27
- Create a Culture of Innovation, p. 67
- Provide Superior Customer Service, p. 268
- Calculate Your Company's Pocket Price Band, p. 374
You Be the Consultant features challenge students to reach beyond definitions and theory to apply what they've learned in the chapter. Based on actual companies, each feature poses a problem or opportunity and asks to students to think critically and analytically to answer questions on key issues. These features are ideal for launching lively class discussions, or for short individual or group assignments.
- Under Armour (Ch. 3) p. 104
- NetFlix (Ch. 8) p. 298
Eleven Brief Cases, written by co-author Doug Wilson, cover a variety of topics and challenge students to dig in to concepts they are learning about and analyze how they've been used in a real company. Featuring actual small businesses that students can research online, these cases can be used for individual or group assignments and projects.
OTHER POINTS OF DISTINCTION
Is there any assignment you feel is essential for students to successfully complete before leaving your course? What is the best way for students to understand how they can meet the requirements or expectations you have set for an assignment?
Emphasis on creating a Business Plan-Many courses in entrepreneurship and small business management require students to write a business plan, as it is the most effective and practical way for students to integrate their ideas with the entrepreneurial concepts they are learning.
- Sections 2 and 3: “Building a Business Plan” , Chapters 3-7 & 8-12
- Section 4: “Putting the Business Plan to Work”, Chapters 13-16
Tight Integration of Business Plan Pro-This best-selling business planning software package from Palo Alto Software is linked directly to the book to serve as a valuable tool in helping students build winning business plans. Written by Doug Wilson, co-author and former employee of Palo Alto Software, every chapter contains an updated Business Plan Pro exercise for students to apply the concepts learned in the chapter to build a successful business plan. A brief user guide is available in the Instructor's Manual.
Sample Business Plan created by one of the author's former students is included in both the text and on the Companion Website to serve as a model of an exemplary business plan and to guide students as they build their own plans. Students also have access to other sample business plans at Palo Alto's Business Plan Pro Website: www.paloalto.com/bp/samples.cfm.
- Total Health and Fitness Business Plan, SEE APPENDIX
Does thinking like an entrepreneur come naturally to all students? How do you help your students generate ideas and adopt a more entrepreneurial way of thinking?
Chapter 2- Inside the Entrepreneurial Mind: From Ideas to Reality explains the creative process entrepreneurs use to generate business ideas and to recognize opportunities-so that students learn to think like entrepreneurs.
How do you help students understand that potential ideas may not always be successful when translated into an actual business venture?
Chapter 4- “Conducting a Feasibility Analysis and Crafting a Winning Business Plan” - Before students can translate an idea into a business plan, it is necessary to first do a feasibility analysis to test the factors that can effect the viability of an idea. Chapter 4 now includes this section on screening entrepreneurs' potential ideas using a feasibility analysis early in the book, before students move on to creating a business plan.
How do ethics impact Entrepreneurship? Do you think failure to recognize this relationship can hurt new ventures?
Ethics and Entrepreneurship features give students the opportunity to wrestle with some of the ethical dilemmas entrepreneurs face in the business. These features encourage students to think about and discuss these issues now, so that they are better prepared to make the right decisions in the future.
How do you keep your students informed of the latest events and topics in Entrepreneurship?
Real-world examples integrated throughout allow students to see how entrepreneurs in today's business world put the concepts taught in the book into practice. Set off in italics with in-margin markers, these prominent examples help students remember key concepts in the course by relating the material to actual business examples.
- Page MusicStack, p. 22; Snocap, p. 8; Callaway Golf, p.76; Google, p. 177; Chicos, p. 287; Build-A-Bear, p. 288
Chapter 9: “E-Commerce and the Entrepreneur” - In today's technologically driven world, an entrepreneur must have a certain level of computer fluency to manage a business. This chapter serves as a guide to using the Web to conduct business in the twenty-first century.
This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.