Cases in Hospitality and Tourism Management

Description

Features

23 interesting cases-Offer class discussion opportunities based on real-life scenarios with possible outcomes.

~Provides students with insight to various management styles as well as to the versatility necessary for managing in the industry.

A wide variety of cases-In the businesses of foodservice; lodging; resort and club management; and tourism.

~Increases student's knowledge and interest in the industry.

Case objectives.

~Gives students an understanding of the nature of the case.

Suggested outcomes for each case.

~Supplies students with a benchmark.

Table of Contents

Table of Contents

• Menu Extensions in a Fast Food Operation, Amy Allen-Chabot Ph.D, RD, Assistant Professor, Anne Arundel Community College 
• The Waitress with a Nose Ring, Susan Kosharek, MS, RD, LD, private practice
• Menu changes resulting from food delivery shortages, Amy Allen-Chabot Ph.D, RD, Assistant Professor, Anne Arundel Community College
• The Case of the Excessively Busy Line Co., George Alexakis Ed.D., Lecturer Business and Hospitality Administration, Nova Southeastern University
• The Redesign of a School Cafeteria, Robert M. O'Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
• The Employee Whose Personal Habits Defy Sanitation Guidelines, Linda Kautz Osterkamp, PhD, RD, FADA Nutrition Consultant and Adjunct Faculty, University of Arizona 
• Marketing Ingenuity & Product Development, Robert M. O'Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
• Vending Opportunities, Robert M. O'Halloran, Ph.D., & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
• The Buses are coming!  A Management Planning Case Study, Oscar Oberkircher, MS, Lecturer: Human Ecology Department, Oneonta State College
• Rebidding the Contract, Robert M. O'Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis  

Cases In Lodging 

• Leadership Expectations at the Benson Hotel, Matthew Sorensen MA, MHCIMA, CHE, Instructor, Hospitality Management, Bermuda College
•  Labor Productivity - a Hotel Case Study, Dolf Mogendorff, Ph.D., Research Director and Raymond Simonds, Business Development Director, Eproductive Ltd,  Surrey, United Kingdom. 
• Partnership Marketing: The Forte Hotels Exemplar, William Hsu, M.S., Brigham Young University Hawaii and Robert M. O'Halloran, Ph.D. Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
• Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons David M. Hensarling, M.S., State University of New York/ Plattsburgh
• Franchise Services Evaluation, Robert M. O'Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
• The Madison Hotel in Memphis: A case study in the creation and development of a boutique hotel,             John Hurley, M.S., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis  

Cases in Resort & Club Management 

• A Fresh Start at the Rainbow Golf Resort, Matthew Sorensen MA, MHCIMA, CHE, Instructor, Hospitality Management, Bermuda College 
• Blue Thistle Country Club, Edward Merritt, Ph.D., Collins School of Hospitality Management, California Polytechnic and State University Pomona  
• Work Morale and Motivation, Ronnie J. M. Yeh, Ph.D. Assistant Professor, Hospitality Foodservice & Hotel Management, Department of Family and Consumer Sciences, California State University, Long Beach

Cases in Tourism

• The Adirondacks: Human & Nature Tourism Partnership, Robert M. O'Halloran, Ph.D. & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
• Developing Jordanian Tourism Products and Services, Robert M. O'Halloran, Ph.D. & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
• Mount Evans Scenic Byway: "Is It Being Loved to Death? Or is this a Business Opportunity? Robert M. O'Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
• Border Tourism Synergies in the North Country: (New York and Quebec) Robert M. O'Halloran, Ph.D., & Cynthia S. Deale, Ph.D.,  Kemmons Wilson School of Hospitality & Resort Management, University of Memphis  

Cases by Business Type 

Food Service

• Menu Extensions in a Fast Food Operation
• The Waitress with a Nose Ring
• Menu changes resulting from food delivery shortages
• The Case of the Excessively Busy Line Cook
• The Redesign of a School Cafeteria
• The Employee Whose Personal Habits Defy Sanitation Guidelines
• Marketing Ingenuity & Product Development
• The Buses are coming! A Management Planning Case Study
• Vending Opportunities
• Rebidding the Contract 

Lodging

• The Madison Hotel in Memphis: A case study in the creation and development of a boutique hotel
• Leadership Expectations at the Benson Hotel
• Partnership Marketing: The Forte Hotels Exemplar
• Franchise Services Evaluation
• Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons
• Labor Productivity - a Hotel Case Study 

Resort & Club Management

• Blue Thistle Country Club
• A Fresh Start at the Rainbow Golf Resort
• Work Morale and Motivation 

Tourism

• The Adirondacks: Human & Nature Tourism Partnership
• Developing Jordanian Tourism Products and Services
• Mount Evans Scenic Byway: "Is It Being Loved to Death? Or is this a Business Opportunity?

Border Tourism Synergies in the North Country: (New York and Quebec)