Consumer Behavior in Fashion

Description

Features

For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business.  In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.

New to this Edition:

This edition is thoroughly updated to include:

·        Consumer scenarios added to the beginning of each chapter, allowing students to relate concepts in the chapter to real-world consumer situations.

·        Each major section of text includes a model of consumer behavior, a feature that helps students tie each section and chapter to the overall scope of the text.

·        Discussion questions at the end of each chapter provide suggestions for projects, activities, and other assignments, helping to engage students in the content.

·        Key terms at the end of each chapter identify the important concepts students need to review.

Hallmark Features:

• “Multicultural Dimensions” boxes provided in each chapter.
  • Highlights for students cultural differences in consumer behavior.

• “Marketing Opportunities” and “Marketing Pitfalls” boxes presented in each chapter.
  • Gives students real-world applications of the principles discussed and ethical problems/blunders associated with those principles.

• Marginal icons include relationship marketing icons, global marketing icons, Website icons, and Web case icons.
  • Highlights for students thematic topic areas and integrate text and Web material.

• Chapter opening vignettes.
  • Gives students concepts from the chapter by couching them in stories about “real people” to whom they can relate.

• Review chapters.
  • Gives students important concepts from economic, psychological, cultural, and sociological perspectives.

• Overview of consumer research methods, including appendices on research and careers on the Website.
  • Provides students with easy-access information.

• Comprehensive sections, including materialism, consumer values, sexual orientation, beauty ideals, brand personality research, updated lifestyle trends, interactive communications and theory, mental accounting, electronic shopping, and more.
  • Gives students the latest information available.

New to this Edition

New to this Edition:

This edition is thoroughly updated to include:

·        Consumer scenarios added to the beginning of each chapter, allowing students to relate concepts in the chapter to real-world consumer situations.

·        Each major section of text includes a model of consumer behavior, a feature that helps students tie each section and chapter to the overall scope of the text.

·        Discussion questions at the end of each chapter provide suggestions for projects, activities, and other assignments, helping to engage students in the content.

·        Key terms at the end of each chapter identify the important concepts students need to review.

Table of Contents

Table of Contents

I. INTRODUCTION

1. Introduction to Fashion Concepts, Theories and Consumer Behavior

2. Cultural Influences on Consumer Behavior

3. Creation and Diffusion of Fashion and Consumer Culture

II. CONSUMER CHARACTERISTICS AND FASHION IMPLICATIONS

4. Individual Consumer Dynamics: Motivations and Values

5. Individual Consumer Dynamics: The Self

6. Demographic Subcultures: Age, Race, and Ethnicity

7. Demographic Subcultures: Income and Social Class

8. Psychographics: Personality, Attitudes, and Lifestyle

9. Consumer Perceptions.

III. FASHION COMMUNICATION AND DECISION MAKING

10. Fashion Communication

11. Individual and Household Decision Making

12. Group Influence and Fashion Opinion Leadership

13. Buying and Disposing

IV. ETHICS AND CONSUMER PROTECTION

14. Ethics, Social Responsibility, and Environmental Issues

15. The Role of Government and Business in Consumer Protection