Enterprise and Small Business:Principles, Practice and Policy - Sara Carter - 9780273726104 - Management - Small Business/Entrepreneurship - Pearson Schweiz AG - Der Fachverlag fuer Bildungsmedien - 978-0-2737-2610-4

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Enterprise and Small Business:Principles, Practice and Policy

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Titel:   Enterprise and Small Business:Principles, Practice and Policy
Reihe:   Financial Times
Autor:   Sara Carter / Dylan Jones-Evans
Verlag:   Pearson
Einband:   Softcover
Auflage:   3
Sprache:   Englisch
Seiten:   592
Erschienen:   Mai 2012
ISBN13:   9780273726104
ISBN10:   0-27372-610-2
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Enterprise and Small Business:Principles, Practice and Policy

Description

Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.

 


Features

·               Twenty-three chapters covering the most essential and contemporary topics taught on small business and enterprise courses

·               Contributions from leading international academics, each a subject specialist in the field

·               Strong theoretical and research pedigree ensures high degree of academic credibility

·               Encourages critical thinking through challenging discussion questions

·               Presents students with a guide to further study in entrepreneurship and includes links to relevant websites.

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New to this Edition

Fully updated throughout
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Table of Contents

1.Introduction 

Part 1: ENTREPRENEURSHIP

2.The Evolution of Entrepreneurship Theory

3.Entrepreneurship and Economic Development

4.Government and Small Business

5.The Real World of the Entrepreneur

Part 2: THE ENTREPRENEURIAL PROCESS

6.The Entrepreneurial Process

7.Entrepreneurial Opportunities

8.Effectuation and Entrepreneurship

9.The Psychology of the Entrepreneur

10.Entrepreneurial Failure

Part 3: TYPES OF ENTREPRENEURSHIP

11.Ethnicity and Entrepreneurship

12.Gender and Entrepreneurship

13.Family Business

14.Habitual Entrepreneurs

15.Technology Entrepreneurship

16.Social Entrepreneurship

17.Community Entrepreneurship

Part 4: ENTREPRENEURIAL MANAGEMENT

18.Entrepreneurial Marketing

19.Entrepreneurial Networks and the Small Business

20.Finance and the Small Business

21.Strategy and the Small Firm

22.Growth and Development in the Small Firm

23.Internationalization and Entrepreneurial Businesses

 

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Back Cover

Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.

Key features:

·               Twenty-three chapters covering the most essential and contemporary topics taught on small business and enterprise courses

·               Contributions from leading international academics, each a subject specialist in the field

·               Strong theoretical and research pedigree ensures high degree of academic credibility

·               Encourages critical thinking through challenging discussion questions

·               Presents students with a guide to further study in entrepreneurship, and includes links to relevant websites

Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and postgraduate level.

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School, UK, and Visiting Professor at the Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

 

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Author

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

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