Management Information Systems with MyMISLab:Global Edition - Kenneth Laudon - 9780273754596 - MIS (Management Information Systems) - Management Information Systems - Pearson Schweiz AG - Der Fachverlag fuer Bildungsmedien - 978-0-2737-5459-6

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Management Information Systems with MyMISLab:Global Edition

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Titel:   Management Information Systems with MyMISLab:Global Edition
Reihe:   Imprint unbekannt
Autor:   Kenneth Laudon / Jane Laudon
Verlag:   Pearson Education
Einband:   Softcover
Auflage:   12
Sprache:   Englisch
Erschienen:   April 2011
ISBN13:   9780273754596
ISBN10:   0-27375-459-9
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9780273790358 Management Information Systems, plus MyMISLab with Pearson eText, Global Edition 13 Softcover 05.2013
ca. 05.2013
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Management Information Systems with MyMISLab:Global Edition

Description

For undergraduate and graduate Management Information Systems courses.

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.



Laudon and Laudon continue to define the MIS course with their latest comprehensive text.

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.

The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.


Features

  • For undergraduate and graduate Management Information Systems courses.

    Laudon and Laudon continue to define the MIS course with their latest comprehensive text.

    Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.

    The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

NEW! Connect IS concepts to the business world: New Business Cases and Examples.  Updated to incorporate examples from across the globe including:  Location-based marking in the UK, Mweb business Hacked! From South Africa and Ethical Issues Facing the Use of Technologies for the Aged Community in Australia


 

NEW! Keep your students up-to-date: New Topics and Trends. Examples of new topics covered in this edition include:

  • The emergence of cloud computing
  • The growth of a mobile digital business platform based on smartphones
  • The use of social networks by managers to achieve business standards
NEW! See the concepts in action: Online Video Cases. Students' can watch short videos online—either in-class or at home—and then apply the text’s concepts to the analysis of the video. Every chapter contains at least two business video cases—30 videos in all—that explain how business firms are using information systems, new management practices, and the concepts discussed in the chapter.
  • In addition, there are 15 Instructional Videos that describe developments and concepts in MIS keyed to respective chapters.
Place students in the decision-maker’s role: Management Decision Problems. Each chapter contains two management decision problems that show students how to apply chapter concepts to real-world business scenarios and require them to practice their analytical and decision-making skills.

NEW! Spark classroom discussion: Interactive Sessions. Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom–or online discussion boards–to stimulate student interest and active learning. Each case concludes with two types of activities:
  • The case study questions provide topics for in-class or online discussion, or written assignments.
  • MIS in Action features hands-on, online activities for a deeper exploration of the issues discussed in the case.
Get students to apply what they’ve learned: Hands-On MIS Project. Every chapter concludes with a Hands-on MIS Projects section containing three types of projects:
  • Two management decision problems.
  • A hands-on application software exercise using Microsoft Excel, Access, or webpage and blog creation tools.
  • A project that develops Internet business skills.
Dirt Bikes USA running case in myMISlab provides additional hands-on projects for each chapter.

Have students practice team skills in an IS setting: Collaboration and Team Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools. The first team project in Chapter 1 asks students to build a collaborative Google site.

OTHER POINTS OF DISTINCTION

Make it about collaboration
: myMISlab featuring SharePoint hosting. myMISlab is now available with Information Systems Today–helping you bring a greater software applications emphasis to your class. Also, included is myitlab–Pearson’s online Microsoft® Office simulation software that’s currently used by thousands of students–which allows your students to gain practical skills in the use of spreadsheet and database software. End-of chapter applications are tied to this unique tutorial.
  • SharePoint Access. A turnkey collaboration application in the form of Microsoft’s SharePoint is ready for your class. No need to worry about coordinating through your school’s computer lab and server. Monitor your students’ activities as they work through their teamwork assignments–all from within myMISlab.
Gain access to additional material on forty different topics: Learning Tracks. The Learning Tracks feature gives instructors the flexibility to provide in-depth coverage on forty different topics. The Learning Tracks sections at the end of each chapter direct students to short essays or additional chapters in myMISlab. This supplementary content takes students deeper into MIS topics, concepts, and debates, reviews basic technology concepts in hardware, software, database design, telecommunications, and other areas, and provides additional hands-on software instruction.
  • NEW! This edition includes new Learning Tracks on:
    • Cloud computing
    • Managing knowledge and collaboration
    • Creating a pivot table with Microsoft Excel PowerPivot
    • The mobile digital platform
    • Business process management
Familiarize students with the Association to Advance Collegiate Schools of Business: AACSB Learning Outcomes. This text supports the efforts of AACSB to encourage assessment-based education. The front and end papers of this edition identify AACSB student learning objectives and anticipated outcomes for the Hands-on MIS projects. The Instructor Resource Center and myMISlab contain a more inclusive and detailed assessment matrix that identifies the learning objectives of each chapter and points to all the available assessment tools.
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New to this Edition

NEW! Connect IS concepts to the business world: New Business Cases and Examples. This text helps students see the connection between IS and business performance through its use of relevant and current business cases and examples. Examples of the highlighted companies include:
  • Google
  • Facebook
  • The New Yorker
  • Yankees
  • Procter & Gamble
  • Walmart
NEW! Keep your students up-to-date: New Topics and Trends. Examples of new topics covered in this edition include:
  • The emergence of cloud computing
  • The growth of a mobile digital business platform based on smartphones
  • The use of social networks by managers to achieve business standards
NEW! See the concepts in action: Online Video Cases. Students' can watch short videos online—either in-class or at home—and then apply the text’s concepts to the analysis of the video. Every chapter contains at least two business video cases—30 videos in all—that explain how business firms are using information systems, new management practices, and the concepts discussed in the chapter.
  • In addition, there are 15 Instructional Videos that describe developments and concepts in MIS keyed to respective chapters.
NEW! Spark classroom discussion: Interactive Sessions. Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom–or online discussion boards–to stimulate student interest and active learning. Each case concludes with two types of activities:
  • The case study questions provide topics for in-class or online discussion, or written assignments.
  • MIS in Action features hands-on, online activities for a deeper exploration of the issues discussed in the case.
Gain access to additional material on forty different topics: Learning Tracks. The Learning Tracks feature gives instructors the flexibility to provide in-depth coverage on forty different topics. The Learning Tracks sections at the end of each chapter direct students to short essays or additional chapters in myMISlab. This supplementary content takes students deeper into MIS topics, concepts, and debates, reviews basic technology concepts in hardware, software, database design, telecommunications, and other areas, and provides additional hands-on software instruction.
  • NEW! This edition includes new Learning Tracks on:
    • Cloud computing
    • Managing knowledge and collaboration
    • Creating a pivot table with Microsoft Excel PowerPivot
    • The mobile digital platform
    • Business process management

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Table of Contents

Part 1: Organizations, Management, and the Networked Enterprise
Chapter 1: Information Systems in Global Business Today
Chapter 2: Global E-Business and Collaboration
Chapter 3: Information Systems, Organizations, and Strategy
Chapter 4: Ethical and Social Issues in Information Systems
Part 2: Information Technology Infrastructure
Chapter 5: IT Infrastructure and Emerging Technologies
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
Chapter 7: Telecommunications, the Internet, and Wireless Technology
Chapter 8: Securing Information Systems
Part 3: Key System Applications for the Digital Age
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10: E-Commerce: Digital Markets, Digital Goods
Chapter 11: Managing Knowledge
Chapter 12: Enhancing Decision Making
Part 4: Building and Managing Systems
Chapter 13: Building Information Systems
Chapter 14: Managing Projects
Chapter 15: Managing Global Systems
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