e-Business 2.0:Roadmap for SuccessDescription |
Looking for a way to effectively introduce e-business to your students? As students learn the strategies of business operations, it's ever more important that they learn how to take maximum advantage of e-business. Ravi Kalakota and Marcia Robinson have created a timely follow-up to the best-seller on this crucial topic, E-Business 2.0. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building a successful e-business blueprint. This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution.  |
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Features |
- A new chapter entitled “Digitize the Business” and renewed emphasis on strategy.
- A new chapter entitled “Execution, Execution and More Execution” -many books have been written on strategy, but very few discuss execution and what is necessary to make e-business happen.
- Demystifies key terms such as Supply Chain Management (SCM). Enterprise Application Integration (EAI), Customer Relationship Management (CRM), and much more.
- A clear guide to the technical and organizational issues involved in developing and deploying an e-Business model.
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Table of Contents |
Foreword.
Preface.
1. Moving from e-Commerce to e-Business.
2. Spotting e-Business Trends.
3. Digitizing the Business: e-Business Patterns.
4. Thinking e-Business Design: More Than Technology.
5. Constructing the e-Business Architecture: Enterprise Apps.
6. Integrating Processes to Build Relationships: Customer Relationship Management.
7. Transforming Customer Contact into Revenue: Selling-Chain Management.
8. Building the e-Business Backbone: Enterprise Resource Planning.
9. Implementing Supply Chain Management and e-Fulfillment.
10. Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges.
11. Business Intelligence: The Next Generation of Knowledge Management.
12. Developing the e-Business Design: Strategy Formulation.
13. Translating e-Business Strategy into Action: e-Blueprint Formulation.
14. Mobilizing the Organization: Tactical Execution.
Endnotes.
Index.
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Back Cover |
Revolutions begin with attacks on the language. Today's managers are bombarded with an alphabet soup of technology acronyms such as CRM, ERP, and SCM. Managers must manage in the fog of this technology revolution. Kalakota and Robinson's book provides a lens for managers who want to understand the terminology and take action--to grasp the opportunities or defend against the invading virtual competitors. When the history of e-business is written--perhaps sooner than we think--this book will go down as a management landmark that helped clear the fog of mumbo jumbo and provided a beacon through which managers could chart their course.
--Michael Quinn, eStrategy Director, B2B Commerce Ltd.To survive and succeed in today's complex business world, all companies--from established industry leaders to feisty upstarts--must develop a strategy that allows them to take maximum advantage of the latest trends in technology. Successful companies have implemented focused e-business strategies to build cutting-edge enterprises that serve and retain customers, manage suppliers, and integrate selling chains better than ever before. Others, unfortunately, are lured into ill-fated ventures by the ever-changing roster of buzzwords, fads and analogies. A timely follow-up to the best-seller on this crucial topic, e-Business 2.0 reveals how managers are rewiring the enterprise to take maximum advantage of e-business. Ravi Kalakota and Marcia Robinson present an innovative application framework that guides the migration from a traditional business model to an e-business model. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business companies face and identify the fundamental design principles for building a successful e-business blueprint. This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution. e-Business 2.0 shows how e-commerce has evolved into e-business and identifies the 20 key e-business trends that are shaping today's economy. It then addresses core application frameworks--customer relationship management, selling chain management, enterprise resource planning, supply chain management, e-procurement, and business intelligence--and shows how each forms the foundation of an e-business strategy.
0201721651B06012001 |
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Author |
Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies. Marcia Robinson is the cofounder and president of e-Business Strategies. She has extensive experience in the service delivery and customer side of e-business for the financial services industry.
0201721651AB04022003 |
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