"This is a highly useful guide to the practice of doing an MBA - and from
a very reliable source, since both authors achieved distinction in an MBA
themselves while working full-time at demanding jobs. A serious MBA
stretches everybody who does one - not only leading to deep knowledge
about organisations and how they function, but also to a development of
self-understanding and management capabilities. This books gives an
excellent practical guide to how to go through this process and achieve
the knowledge and development which a good MBA provides. If you want to
make the serious investment of both time and money that an MBA entails
worthwhile, this is the book for you."
Professor Stephen Watson, Principal, Henley Management College, Chair, Association of Business Schools
"This book is a highly practical guide for busy MBA students, which can help
them make effective use of scarce time without sacrificing the quality of
their work. The text is highly accessible but never patronising. The authors
have the advantage of having studied successfully for their own MBAs before
becoming MBA tutors and examiners. The book truly benefits from their
ability to see what the world looks like on both sides of the MBA fence - it
should be on every new MBA student's reading list."
Professor Rosemary Deem BA Hons Social Sciences, MPhil, PhD. Director of Teaching and Learning, The Graduate School of Education, University of Bristol
"This title demystifies the process of getting an MBA and aims to help students to optimise their performance."
Business A.M
"...a must buy for all aspiring MBA students." Mike Jones, former director general of the Association of MBAs
Ambassador (AMBA Magazine)