Press Here!:Managing the Media for Free Publicity - Annie Gurton - 9780273653844 - Prentice Hall - Pearson Education Schweiz AG - Der Fachverlag fuer Bildungsmedien - 978-0-2736-5384-4
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Press Here!:Managing the Media for Free Publicity
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Titel:   Press Here!:Managing the Media for Free Publicity
Reihe:   Prentice Hall
Autor:   Annie Gurton
Verlag:   Prentice Hall
Einband:   Softcover
Auflage:   2
Sprache:   Englisch
Seiten:   349
Erschienen:   August 2001
ISBN13:   9780273653844
ISBN10:   0-273-65384-9
 
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Press Here!:Managing the Media for Free Publicity

Description
Want to have your product mentioned in all the trade press?  Or national press?  Need your message to be aired on the radio?  Like to get your people interviewedon TV?  This book will show you how to win over journalists, create a story and get all the attention you need - in print, on TV or radio.

With case studies to highlight key points, and hints and tips on every page from journalists and PR professionals.

Features
  • This revised second edition includes a section on computer aided PR which explains how to use the Internet and email to reach journalists and spread the word
  • A very practical 'how to' guide to getting PR exposure
  • Includes a full briefing on who does what in the various media
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Table of Contents

Preface / Case studies
1. Understanding journalists - what are they like?
2. Develop your media plan
3. Your strategy
4. Develop your message
5. Making contact
6. The interview
7. Computer-aided journalism (CAJ)
8. Following up
9. Damage limitation
10. The role of PR professionals
Appendices
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Author
Annie Gurton has a portfolio career, dividing her time between freelance journalism, writing and editing, and running highly successful media training courses. Previously she was an in-house journalist, staff writer and editor, and worked for a short time in the PR world.
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