Public Speaking Handbook - Steven Beebe - 9780205648351 - Allyn & Bacon - Pearson Schweiz AG - Der Fachverlag fuer Bildungsmedien - 978-0-2056-4835-1

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Public Speaking Handbook

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Titel:   Public Speaking Handbook
Reihe:   Allyn & Bacon
Autor:   Steven A. Beebe / Susan J. Beebe
Verlag:   Pearson
Einband:   Softcover
Auflage:   3
Sprache:   Englisch
Seiten:   552
Erschienen:   Februar 2009
ISBN13:   9780205648351
ISBN10:   0-20564-835-5
Status:   Der Titel ist leider nicht mehr lieferbar. Sorry, This title is no longer available. Malheureusement ce titre est épuisé.
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Ersatztitel:
ISBNTitelAuflageEinbandErscheintVerfügbarPreis
9780205029402 Public Speaking Handbook 4 Softcover 01.2012
ca. 7-9 Tage
111.00

Public Speaking Handbook

Description

Adapted from the authors' top-selling public speaking text, Public Speaking Handbook 3e provides a unique, audience-centered approach in a student-friendly reference format, enabling students to access information quickly and easily.

 

The third edition of Public Speaking Handbook brings theory and practice together in an understandable and applicable manner. Its distinctive and popular audience-centered approach emphasizes the importance of analyzing and considering the audience at every point in preparing and delivering a speech. This public speaking model serves as a foundation as the text guides students through the step-by-step process of public speaking, focusing their attention on the importance and dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.


Features

  • Written by well-known authors. Steven A. Beebe and Susan J. Beebe have authored several top-selling communication texts, including their widely-used public speaking text (Public Speaking: An Audience-Centered Approach). Praised for their accessible content, student-friendly writing style, and audience-centered focus, these experienced authors help make this public speaking handbook the best of its kind available today.
  • Easy-to-use, reference format enables students to look up and use information quickly. Tabbed dividers enable students to access chapters quickly, while the spiral binding makes working with the text easy.
  • Tabbed sections offer "At a Glance" outlines that highlight chapter content for easy reference.
  • Unique, audience-centered approach, introduced in the Beebes' original text, emphasizes the importance of considering the audience at all stages of the public speaking process. The audience-centered model, displayed on each tabbed divider, reminds students of the steps involved in speech preparation and delivery, while simultaneously emphasizing the ongoing process of analyzing and adapting to listeners.
  • TECHNOLOGY ADVANTAGE: MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, MyOutline tool, topic selection help, video clips, speech preparation activities, research support, tests and quizzes and more to completely engage students (www.myspeechlab.com; access code required).
  • Brief "Quick Check" summaries throughout the text recap key information for quick review.
  • A Question of Ethics boxes (throughout the book) invite students to consider ethical issues as they prepare and deliver their presentations, including the tradition of free speech in a democratic society, plagiarism, honesty in communication, the legitimate use of evidence and reasoning, and the need for tolerance.
  • Extensive coverage of overcoming speech anxiety (Ch. 2) includes applications of the latest communication research with concrete suggestions to help students better manage speaker anxiety and communication apprehension.
  • Guidance on conducting library and online research (Ch. 8) contains tips for using the Internet for speech research and suggestions for finding, evaluating, and documenting online sources.
  • “How To” boxes provide step-by-step instructions for completing the steps in the speech preparation process.

 

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New to this Edition

  • New four-color design grabs and maintains students' attention and enhances the overall learning experience for visual learners.
  • New speeches at the ends of selected chapters and in Appendix C inspire and instruct students in preparing their own speeches.
  • Updated examples and new research applications in every chapter ensure that students are as up-to-date as possible.
  • Greater emphasis on rhetorical analysis (Ch.5) helps students develop their critical thinking skills.
  • New and expanded examples of speaking in the workplace and speaking on special occasions (Ch.20), Speaking for Special Occasions and Purposes, effectively and appropriately support students as they learn how to successfully use visual and audio aids in their presentations. 
  • Tips and principles for using computer-generated aids and new technology such as iPods and MP3 players (Ch.16) effectively and appropriately support students as they learn how to successfully use visual and audio aids in their presentations.
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Table of Contents

1. Introduction to Public Speaking

            Why Study Public Speaking?

            Public Speaking and Conversation

            The Communication Process

            The Rich Heritage of Public Speaking

            Public Speaking and Diversity

 

2. Speaking with Confidence

            Understand Your Nervousness

            Build Your Confidence

 

3. Previewing the Audience-Centered Speechmaking Process

            An Audience-Centered Speechmaking Model

            Consider Your Audience

            Select and Narrow Your Topic

            Determine Your Purpose

            Develop Your Central Idea

            Generate the Main Ideas

            Gather Supporting Material

            Organize Your Speech

            Rehearse Your Speech

            Deliver Your Speech

 

4. Speaking Freely and Ethically

            Ethics

            Free Speech

            Speaking Freely

            Speaking Ethically

            Listening Ethically

 

5. Listening to Speeches

            Barriers to Effective Listening

            How to Become a Better Listener

            Improving Your Note-Taking Skills

            Listening and Critical Thinking

            Analyzing and Evaluating Speeches

 

6. Analyzing Your Audience

            Becoming an Audience-Centered Speaker

            Gathering Information About Your Audience

            Analyze Information About Your Audience

            Analyzing Your Audience Before You Speak

            Adapting to Your Audience as You Speak

            Analyzing Your Audience After You Speak

 

7. Developing Your Speech

            Select and Narrow Your Topic

            Determine Your Purpose

            Develop Your Central Idea

            Generate and Preview Your Main Ideas

            Meanwhile, Back at the Computer . . .

 

8. Gathering Supporting Material

            Personal Knowledge and Experience

            The Internet

            Library Resources

            Interviews

            Resources from Special-Interest Groups and Organizations

            Research Strategies

 

9. Using Supporting Material

            Illustrations

            Descriptions and Explanations

            Definitions

            Analogies

            Statistics

            Opinions

            Selecting the Best Supporting Material

 

10. Organizing Your Speech

            Organizing Your Main Ideas

            Subdividing Your Main Ideas

            Integrating Your Supporting Material

            Organizing Your Supporting Material

            Developing Signposts

            Supplementing Signposts with Presentation Aids

 

11. Introducing Your Speech

            Purposes of Introductions

            Effective Introductions

 

12. Concluding Your Speech

            Purposes of Conclusions

            Effective Conclusions

 

13. Outlining and Editing Your Speech

            Developing a Preparation Outline

            Editing Your Speech

            Developing Your Delivery Outline and Speaking Notes

 

14. Using Words Well: Speaker Language and Style

            Oral Versus Written Language Style

            Using Words Effectively

            Adapting Your Language Style to Diverse Listeners

            Crafting Memorable Word Structures

            Tips for Using Language Effectively

 

15. Delivering Your Speech

            The Power of Speech Delivery

            Methods of Delivery

            Characteristics of Effective Delivery

            Audience Diversity and Delivery

            Rehearsing Your Speech: Some Final Tips

            Delivering Your Speech

            Adapting Your Speech Delivery for Television

            Responding to Questions

 

16. Designing and Using Presentation Aids

            The Value of Presentation Aids

            Types of Presentation Aids

            Guidelines for Developing Presentation Aids

            Guidelines for Using Presentation Aids

 

17. Speaking to Inform

            Goals of Informative Speaking

            Types of Informative Speeches

            Strategies to Enhance Audience Understanding

            Strategies to Maintain Audience Interest

            Strategies to Enhance Audience Recall

 

18. Understanding Principles of Persuasive Speaking

            Persuasion Defined

            How Persuasion Works

            How to Motivate Listeners

            How to Develop Your Persuasive Speech

            Putting Persuasive Principles into Practice

 

19. Using Persuasive Strategies

            Establishing Credibility

            Enhancing Your Credibility

            Using Logic and Evidence to Persuade

            Using Emotion to Persuade

            Strategies for Adapting Ideas to People and People to Ideas

            Strategies for Organizing Persuasive Messages

 

20. Speaking for Special Occasions and Purposes

            Public Speaking in the Workplace

            Discuss the Need or Problem

            Anticipate Criticism

            Ceremonial Speaking

            Introductions

            After-Dinner Speaking: Using Humor Effectively

 

Appendices

            A.   Speaking in Small Groups

            B.   The Classical Tradition of Rhetoric

            C.   Suggested Speech Topics

            D.   Speeches for Analysis and Discussion

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Back Cover

Key features for this edition include:
  • Easy-to-use, reference format enables readers to look up and use information quickly. Tabbed dividers enable readers to access chapters quickly, while the spiral binding makes working with the book easy.
  • Tabbed sections offer "At a Glance" outlines that highlight chapter content for easy reference.
  • Unique, audience-centered approach, introduced in the Beebes' prior edition, emphasizes the importance of considering the audience at all stages of the public speaking process. The audience-centered model, displayed on each tabbed divider, reminds readers of the steps involved in speech preparation and delivery, while simultaneously emphasizing the ongoing process of analyzing and adapting to listeners.
  • Brief "Quick Check" summaries throughout the book recap key information for quick review.
  • A Question of Ethics boxes (throughout the book) invite students to consider ethical issues as they prepare and deliver their presentations, including the tradition of free speech in a democratic society, plagiarism, honesty in communication, the legitimate use of evidence and reasoning, and the need for tolerance.
  • Extensive coverage of overcoming speech anxiety (Ch. 2) includes applications of the latest communication research with concrete suggestions to help readers better manage speaker anxiety and communication apprehension.
  • Guidance on conducting library and online research (Ch. 8) contains tips for using the Internet for speech research and suggestions for finding, evaluating, and documenting online sources.
  • “How To” boxes provide step-by-step instructions for completing the steps in the speech preparation process.

Zum Seitenanfang