Before and After Page DesignDescription |
BASIC APPROACH Appropriate for desktop publishing and graphic design students at any level. Before & After Page Design magazines focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. Here's the first book from B&A's founder and publisher. John McWade walks his own talk, bringing students a beautifully clear, cohesive, and elegant primer on page design. They'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. They'll also learn how to choose the right font for their project, why one typeface works better than another, and lots more. Best of all, they'll discover how to think visually, transforming the images in their heads into documents that communicate effectively on the page.  |
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Features |
- “Before” and “After” tutorials illustrate solid design principles.
- Book's simple, elegant, full color design reinforces principles being taught.
- Presents the “how” of design with the “why”.
- Written by designer, teacher, author, and publisher John McWade-Expertise in desktop publishing from its outset.
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Table of Contents |
Newsletters & Newspapers.
Brochures.
Fliers & Mailers.
Advertising.
Stationery.
Business Documents.
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Back Cover |
Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page. |
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Author |
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine. He is also the author of Before and After Graphics for Business for Peachpit Press. |
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