Managing Learning and Communication Systems as Business AssetsDescription |
For undergraduate/graduate courses in Human Resource Development, Supervision, Personal and Professional Development, Skills Development, Training Development, and Instructional Design. This contemporary text-filled with research-based advice, case studies, and efficient tools-demonstrates how organizations measure, manage, and maximize their “intangible assets” of communication and knowledge. Its unique perspective on “performance technology” shows students not only how human behavior in the workplace can be engineered to achieve corporate success, but how to communicate those methods and processes used-and the value they add-to employers and clients.  |
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Features |
- Comprehensive coverage of “human capital” factors that impact organizational performance-i.e., training; employee communication; branding; and performance management.
- Emphasis on “performance technology”-A topic not often found in other texts.
Takes this new and rapidly emerging perspective as an approach to managing critical HR areas-such as employee communication, corporate culture, knowledge management, and training.
- A “business” approach to “soft” professions-i.e., training; knowledge management; and employee communications.
- Coverage of “hot topics”-Such as intangible assets; human capital; measurement and evaluation; branding; corporate culture; e-learning; and knowledge management.
- An international perspective.
- Case in Point essays-Contain specific examples of projects and HR management techniques, written by leading professionals.
- Checkups -Consist of actual job aids and written tools that can be used to perform assessments in organizations, and to guide the development and measurement of a human capital project.
This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business. |
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Table of Contents |
1. A New Framework for Organizational Learning, Communication, and Performance Management.
2. How Human Resources, Communications and Learning Systems Can Create-or Destroy-Value.
3. Internal and External Communication Systems.
4. Corporate Brand and Culture.
5. Managing Learning, Performance, and Knowledge.
6. Performance Analytics.
7. Translating Data to Dollars: Calculating and Communicating the Value of Learning and Communication.
8. Getting There: How to Start Managing and Communicating for Value.
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