Research Methods for Business Students - Mark Saunders - 9780273701484 - FT Prentice Hall - Pearson Schweiz AG - Der Fachverlag fuer Bildungsmedien - 978-0-2737-0148-4

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Research Methods for Business Students 4th Edition - Paper

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Titel:   Research Methods for Business Students 4th Edition - Paper
Reihe:   Financial Times
Autor:   Mark Saunders / Adrian Thornhill / Philip Lewis
Verlag:   FT Prentice Hall
Einband:   Softcover
Auflage:   4
Sprache:   Englisch
Seiten:   656
Erschienen:   August 2006
ISBN13:   9780273701484
ISBN10:   0-27370-148-7
Status:   Der Titel ist leider nicht mehr lieferbar. Sorry, This title is no longer available. Malheureusement ce titre est épuisé.
 
Ersatztitel:
ISBNTitelAuflageEinbandErscheintVerfügbarPreis
9780273750758 Research Methods for Business Students 6 Softcover 04.2012
95.60

Research Methods for Business Students 4th Edition - Paper

Description

In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods – getting students interested in methodology and theory and helping them to understand the practical relevance.

 

Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.


Features

  • Features in every chapter offer students practical guidance through the research process:
    - Worked Examples
    - Checklists
    - Progressing Your Research Project
    - Real life Case Studies

  • Appendices are included on:
    - Systems of referencing
    - Example research project titles
    - Calculating the minimum sample size
    - Random sampling number tables.

  • References and Further Reading are kept completely up to date.

  • Students have free access to additional online resources including an SPSS tutorial with updated research datasets for practice, live web links and additional Case Studies.

  • Lecturer support is available in the form of a downloadable Instructor's Manual & PowerPoint Slides.

  • Optional accompanying OneKey resources offer editable testing materials within a course-management system such as Blackboard to help Lecturers keep track of their students’ progress and additional content and activities (including extra quants practice) and Research Navigator for students to reinforce what they’ve covered and revise.
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New to this Edition

  • New Chapter 4 addresses the challenging issues of Research Philosophies in a more rigorous manner, but retains its accessibility.

  • New 'Focus on Management Research' feature is based on post-2000 papers by well-known researchers to help students see how research is applied successfully.

  • New attention-grabbing examples start every chapter, immediately illustrating the relevance of the chapter topic to students.

  • New Case Studies appear atthe end of every chapter and both these and the book’s worked examples now come from a much broader range of business areas and countries.

  • New 'Review and Discussion Questions' can be used to stimulate class discussion.

  • Improved coverage of analysis techniques for qualitative data, including topics like CADQAS, discourse analysis, focus groups and action research.

  • Improved coverage of SPSS.

  • More detail on the Internet as a research tool and on the quality of material found online.

New to the Companion Website:

  • New Excel tutorial

  • New NVivo tutorial

  • New Smarter Online Searching Guide (how to make the most of the internet in your research)

  • New real life examples of good and bad research

  • New bank of multiple choice questions.

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Table of Contents

Contents

 

How to use this book

Guided tour

Preface

Contributors

Publisher’s acknowledgements

 

1. The nature of business and management research and structure of this book
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

1.1 Introduction

1.2 The nature of research

1.3 The nature of business and management research

1.4 The research process

1.5 The purpose and structure of this book

1.6 Summary

Self-check questions

Review and discuss questions

References

Further reading

Self-check answers

 

2. Formulating and clarifying the research topic
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

2.1 Introduction

2.2 Attributes of a good research topic

2.3 Generating and refining research ideas

2.4 Turning research ideas into research projects

2.5 Writing your research proposal

2.6 Summary

Self-check questions

Review and discuss questions

Progressing your research project: From research ideas to a research proposal

References

Further reading

Case 2: Catherine Chang and women in management
Mark Saunders, Philip Lewis, Adrian Thornhill

Self-check answers

 

3. Critically reviewing the literature
Mark Saunders, Philip Lewis, Adrian Thornhill, Martin Jenkins and Darren Bolton

Learning outcomes

3.1 Introduction

3.2 The critical review

3.3 Literature sources available

3.4 Planning your literature search strategy

3.5 Conducting your literature search

3.6 Obtaining and evaluating the literature

3.7 Recording the literature

3.8 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Critically reviewing the literature

References

Further reading

Case 3: National cultures and management styles
Mike Savvas

Self-check answers

 

4. Understanding research philosophies and approaches
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

4.1 Introduction

4.2 Understanding your research philosophy

4.3 Research approaches

4.4 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Diagnosing your research philosophy

References

Further reading

Case 4: Marketing music products alongside emerging digital music channels
Rick Colbourne

Self-check answers

 

5. Formulating the research design
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

5.1 Introduction

5.2 The purpose of your research

5.3 The need for a clear research strategy

5.4 Multiple methods choices – combining quantitative and qualitative techniques and procedures

5.5 Time horizons

5.6 The credibility of research findings

5.7 Summary

Self-check questions

Review and discuss questions

Progressing your research project: deciding on your research design

References

Further reading

Case 5: The international marketing management decisions of UK ski tour operators
Angela Roper

Self-check answers

 

6. Negotiating access and research ethics
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

6.1 Introduction

6.2 Problems associated with access

6.3 Strategies to gain access

6.4 Research ethics

6.5 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Negotiating access and addressing ethical issues

References

Further reading

Case 6: Mystery customer research in restaurant chains
Teresa Smallbone

Self-check answers

 

7. Selecting samples
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

7.1 Introduction

7.2 Probability sampling

7.3 Non-probability sampling

7.4 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Using sampling as part of your research

References

Further reading

Case 7: Auditor independenceand integrity in accounting firms
Christopher Cowton

Self-check answers

 

8. Using secondary data
Mark Saunders, Philip Lewis and Adrian Thornhill, Martin Jenkins and Darren Bolton

8.1 Introduction

8.2 Types of secondary data and uses in research

8.3 Locating secondary data

8.4 Advantages and disadvantages of secondary data

8.5 Evaluating secondary data sources

8.6 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Assessing the suitability of secondary data for your research

References

Further reading

Case 8: Small firms internationalisation
Sharon Loane

Self-check answers

 

9. Collecting primary data through observation
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

9.1 Introduction

9.2 Participant observation: an introduction

9.3 Participant observation: researcher roles

9.4 Participant observation: data collection and analysis

9.5 Structured observation: an introduction

9.6 Structured observation: data collection and analysis

9.7 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Deciding on the appropriateness of observation

References

Further reading

Case 9:  Exploring service quality in bank customers’ face to face experiences
Cathy Leng

Self-check answers

 

10. Collecting primary data using semi-structured, in-depth and group interviews
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

10.1 Introduction

10.2 Types of interview and their link to the purposes of research and research strategy

10.3 Situations favouring non standardised (qualitative) interviews

10.4 Data quality issues and preparing for the interview

10.5 Interviewing competence

10.6 Managing logistical and resource issues

10.7 Group interviews and focus groups

10.8 Telephone, Internet and Intranet mediated interviews

10.9 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Using semi-structured or in-depth interviews in your research

References

Further reading

Case 10: Equal opportunities in the publishing industry
Catherine Cassell

Self-check answers

 

11. Collecting primary data using questionnaires
Mark Saunders, Philip Lewis and Adrian Thornhill

11.1 Introduction

11.2 An overview of questionnaire techniques

11.3 Deciding what data need to be collected

11.4 Designing the questionnaire

11.5 Administering the questionnaire

Review and discuss questions

Progressing your research project: Using questionnaires in your research

References

Further reading

Case 11: Service quality in health care supply chains
David Bryde and Joanne Meehan

Self-check answers

 

12. Analysing quantitative data
Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang

Learning outcomes

12.1 Introduction

12.2 Preparing, inputting and checking data

12.3 Exploring and presenting data

12.4 Describing data using statistics

12.5 Examining relationships, differences and trends using statistics

12.6 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Analysing your data quantitatively

References

Further reading

Case 12: The impact of family ownership on financial performance
Aleksandar Ševiæ and Željko Ševiæ

Self-check answers

 

13. Analysing qualitative data
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

13.1 Introduction

13.2 Differences between qualitative and quantitative data

13.3 Preparing your data for analysis

13.4 An overview of qualitative analysis

13.5 Approaches to qualitative analysis

13.6 Deductively based analytical procedures

13.7 Inductively based analytical procedures

13.8 Quantifying your qualitative data

13.9 Using CAQDAS for qualitative analysis

13.10 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Analysing your data qualitatively

References

Further reading

Case 13: Internet abuse in Universities
Teresa Waring

Self-check answers

 

14. Writing and presenting your project report
Mark Saunders, Philip Lewis and Adrian Thornhill

Learning outcomes

14.1 Introduction

14.2 Getting started with writing

14.3 Structuring your project report

14.4 Organising the project report’s content

14.5 Developing an appropriate writing style

14.6 Meeting the assessment criteria

14.7 Oral presentation of the report

14.8 Summary

Self-check questions

Review and discuss questions

Progressing your research project: Writing your project report

References

Further reading

Case 14: Akasama’s draft disappointment
Mark Saunders, Philip Lewis and Adrian Thornhill

Self-check answers

 

Bibliography

Appendices

1 Example research project titles

2 Systems of referencing

3 Calculating the minimum sample size

4 Random sampling numbers

5 Guidelines for non-discriminatory language

Glossary

Index

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Back Cover

Research Methods for Business Students

Fourth Edition

Mark Saunders
Philip Lewis
Adrian Thornhill

“I think this is a great book and so do my students. I asked them to review a book of their choice and everyone who read this book said they liked it and that it really helped them to succeed in their project.”
Professor Veronica Liljander, Swedish School of Economics and Business Administration, Finland.

“What makes this book useful is that it is written from the viewpoint of the active student researcher. It addresses the problems that students will meet, as they meet them, giving concrete examples based on the work of student researchers.“
Helen Batley, Harrow Business School, University of Westminster.

Through a unique blend of practicality and rigour, the Saunders author team provide business and management students with the knowledge, understanding and skills necessary to complete a successful research project.

The fourth edition of Research Methods for Business Students is the market-leading text which brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style, logical structure, numerous examples and useful checklists provide step-by-step guidance through the entire research process.

Use this book to:

  • Understand both the practical application and underlying philosophy of research methods in business.
  • Learn from worked examples and case studies based on real student research, illustrating clearly what to do and what not to do in your project.
  • Gain rapid understanding and confidence in using the tools and techniques for analysis to undertake successful research.

Log on to www.pearsoned.co.uk/saunders to:

  • Get ahead with tutorials on software packages such as SPSS and NVivo;
  • Make the most of the Internet as an efficient and effective research tool by using the Smarter Online Searching Guide.
  • Test your understanding with the multiple choice questions for each chapter.

Professor Mark Saunders is Head of Research at Oxford Brookes University Business School.

Dr Philip Lewis is Principal Lecturer, Gloucestershire Business School, University of Gloucestershire.

Dr Adrian Thornhill is Head of the Department of Human Resource Management, Gloucestershire Business School, University of Gloucestershire.

Additional student support at www.pearsoned.co.uk/saunders

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