Consumer Behaviour

Description

New to this Edition

Table of Contents

Part A: Consumers in the marketplace

Chapter 1: An introduction to consumer behaviour
Chapter 2: A consumer society
Chapter 3: Shopping, buying and evaluating

Cases 1-4

Part B: How consumers see the world and themselves
Chapter 4: Perception
Chapter 5: The self
Chapter 6: Motivation, values and lifestyle

Cases 5-8

Part C: Consumers as decision-makers
Chapter 7: Learning and memory
Chapter 8: Attitudes
Chapter 9: Individual decision-making

Cases 9-13

Part D: European consumers and their social groups
Chapter 10: Group influence and opinion leadership
Chapter 11: European family structures, household decision-making and age cohorts
Chapter 12: Income and social class

Cases 14-17

Part E Culture and European lifestyles
Chapter 13: Culture and consumer bevious
Chapter 14: Cultural change processes 
Chapter 15: New times, new consumers

Cases 18-22

Glossary

Indexes

Back Cover

Now in its 4th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This 4th edition reflects a cutting edge overview of the Consumer Behaviour literature and a substantial restructuring of the books’ chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

New to this edition

• Brand new feature! The Consumer Behaviour as I see it feature asks leading academics to comment on key Consumer Behaviour theory thus adding a valuable alternative viewpoint.
• Fully revised case materials in addition to an extensive bank of classic case studies online.

Online resources

For lecturers: A fully updated Instructors Manual, PowerPoint slides and a brand new testbank of questions.

For students: Multiple choice questions to help test knowledge, weblinks and an online glossary and flashcards.

About the authors

Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also professor of Consumer Behaviour at the Manchester Business School, The University of Manchester.  In addition to this book, he is also the co-author of  the widely-used text book <ITAL>Marketing: Real People, Real Decisions</ITAL>. 

Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. 

Søren Askegaard, Ph.D.,  is Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993

Margaret K. Hogg ,Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)

Author

Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. 

Søren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.

Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).