Economics for Business with Companion Website with GradeTracker Student Access Card

Description

Features

Companion website (www.booksites.net/sloman) with the following for students:

• multiple choice questions per chapter

• case studies per part

• answers to Pause for Thought boxes in book

-Topical Economic Issues, updated regularly

-Economic News Articles, updated regularly

-Hotlinks, updated regularly

Open access lecturer resources on CWS including Case Studies and PowerPoint slides.

Password protected lecturer resources in Instructor Resource Centre:

-Answers to Workshops, end of chapter questions and box questions in book & case studies on student CWS

-TestGen test bank

Table of Contents

Preface

Publisher's acknowledgements

Guided tour

Part A: Business and economics

1. The business environment and business economics

2. Economics and the world of business

3. Business organisations

Part B: Business and markets

4. The working of competitive markets

5. Business in a market environment

Part C: Background to demand

6. Demand and the consumer

7. Demand and the firm

8. Product, marketing and advertising

Part D: Background to supply

9. Costs of production

10. Revenue and profit

Part E: Supply: short-run profit maximisation

11. Profit maximisation under perfect competition and monopoly

12. Profit maximisation under imperfect competition

Part F: Supply: alternative strategies

13. An introduction to business strategy

14. Alternative theories of the firm

15. Growth strategy

16. The small-firm sector

17. Pricing strategy

Part G: The firm in the factor market

18. Labour markets, wages and industrial relations

19. Investment and the employment of capital

Part H: The relationship between government and business

20. Reasons for government intervention in the market

21. Government and the firm

22. Government and the market

Part I: Business in the international environment

23. Globalisation and multinational business

24. International trade

25. Trading blocs

Part J: The macroeconomic environment

26. The macroeconomic environment of business

27. The balance of payments and exchange rates

28. Money and interest rates

29. Business activity, employment and inflation 

Part K: Macroeconomic policy

30. Demand-side policy

31. Supply-side policy

32. International economic policy

Web appendix

Key ideas

Glossary

Index

Back Cover

Economics for Business

Fourth Edition

John Sloman and Kevin Hinde

“It towers above its rivals in so many areas including the depth and breadth of topics covered. It is probably the only text book of economics every student of business will ever need.”

Ola Sholarin, Senior Lecturer, Department of Economics and Quantitative Methods, Universityof Westminster

The fourth edition of this highly successful and unique textbook provides an appropriate coverage of microeconomic, macroeconomic and international economic issues for Business students. With its direct and understandable approach Economics for Business continues to focus on applying economic principles to the real world of business.

Business economics is a fast-changing environment and the text has been thoroughly revised and updated to reflect current issues. It is ideal for students taking a first course in economics with a business perspective who need a modern, interactive and up-to-date approach.

Features

• New for this edition! Business issues listed at the start of each chapter set the context.

• New to this edition! A comprehensive glossary of all technical terms.

• A vast range of applied material and case studies demonstrate how economics can be used to understand real business situations.

• Focuses on all the major economic topics plus specialist business chapters and sections.

• FT Reports throughout analyse topical Financial Times news stories.

• A range of pedagogical features to aid learning, including review questions, a web appendix and icons throughout to highlight and explain key ideas.

• ‘Pause for thought’ questions integrated throughout encourage reflective learning with answers on the Companion Website.

• Extra web cases on current topics.

• Extensive web references hotlinked from the book’s excellent Companion Website encourage further study and research.

The best resource package for introductory business economics just got better! Resources are carefully integrated with the text to provide a complete and blended learning experience.

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A Companion Website accompanies ECONOMICS FOR BUSINESS by John Sloman and Kevin Hinde

This textbook is accompanied by an outstanding Companion Website, with Grade Tracker to enable you to assess your own learning. The website contains a large range of useful resources for students. These include: multiple-choice questions for each chapter; monthly updated links to news articles, with questions and commentary; hotlinks to related websites; case studies referenced in the main text; and answers to questions in the text.

Visit www.pearsoned.co.uk/sloman

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John Sloman is Director of the Economics Network – the Economics subject centre of the Higher Education Academy. The Economics Network is based at the University of Bristol. John is also Principal Lecturer in the School of Economics at the University of the West of England.

Kevin Hinde is Senior Teaching Fellow in the Schoolof Economics, Finance and Business at the Universityof Durham.

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