Event ManagementDescription |
The new edition of Event Management: For tourism, cultural, business and sporting events continues to be an essential text for anyone wishing to enter the rapidly growing field of event management.  |
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Features |
- Learning objectives outline key issues and concepts for each chapter
- Graphs and tables throughout clearly illustrate processes and strategies
- Summaries at the end of each chapter set out the competencies students will have mastered
- Case studies and activities give students a chance to put their newly acquired skills into practice and build a portfolio of evidence
- Two assessment tasks designed to integrate learning from Parts 1 and 2, together with an example of an Event Grant Application
- List of references to assist students in sourcing further industry specific information
- A mix of pro forma documents which can be used in the workplace, including a detailed working example of a full grant proposal.
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Table of Contents |
Part 1 Strategic Management
1. Event Industry Knowledge
2. Event Concept
3. Event Feasibility
4. Event Venues and Sites
5. Event Legal Compliance
6. Business and Client Relationships
7. Marketing Strategies
8. Sponsorship
9. Budgets
10. Business Risk
11. Event Bids
Part 2 Operational Management
12. Project Management
13. Promotion and Public Relations
14. Event Staging
15. Human Resource Management Training
16. People Performance
17. On-site Services
18. Safety and Security
19. Crowd Procedures
20. Event Protocol
21. Event Catering
22. Environmental Management
23. Event Impacts and Trends
24. Careers in a Changing Environment |
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Back Cover |
Event Management FOR TOURISM, CULTURAL, BUSINESS AND SPORTING EVENTS 3rd Edition The new edition of Event Management: for tourism, cultural, business and sporting events continues to be an essential text for anyone wishing to enter the rapidly growing field of event management. It supports the delivery of competencies in the new SIT07 Tourism, Hospitality and Events Training Package. The book covers all the skills students will need to become a successful event manager. They will learn how to design, plan, market and stage an event. They will also learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. The book covers important information about legal compliance, risk management, financial control, and how to evaluate the success of an event. Additional features of the text include: - Learning objectives at the beginning of each chapter
- Graphs and tables throughout clearly illustrating processes and strategies
- Summaries at the end of each chapter setting out the competencies students will have mastered
- Case studies and activities giving students a chance to put their newly acquired skills into practice
- Two assessment tasks designed to integrate learning from Parts 1 and 2, together with an example of an event grant application to assist completion of the Part 1 task.
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Author |
Lynn Van der Wagen is Head Teacher of Tourism and Events at the Northern Sydney Institute of TAFE. She played a key role in the team that designed and delivered training to the 110,000 staff members of the Sydney 2000 Olympic Games. Since then, she has been involved in many major events, including the Beijing Olympic Games, as well as many smaller Australian music and community events.
Lynn has a Master Degree in Education and is currently undertaking doctoral studies at theUniversity ofTechnology , Sydney , specialising in Human Resource Management. In 2006, Lynn was awarded the title of ‘National Training Legend’ by Tourism Training Australia and more recently in 2007, was awarded the ATTHEA Fellowship for her proposed research into Indigenous festivals |
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