International Business - Alan M. Rugman - 9780273716549 - Management - International Business - Pearson Schweiz AG - Der Fachverlag fuer Bildungsmedien - 978-0-2737-1654-9

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International Business

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Titel:   International Business
Reihe:   Financial Times
Autor:   Alan M. Rugman / Simon Collinson
Verlag:   FT Prentice Hall
Einband:   Softcover
Auflage:   5
Sprache:   Englisch
Seiten:   752
Erschienen:   Dezember 2008
ISBN13:   9780273716549
ISBN10:   0-27371-654-9
Status:   Der Titel ist leider nicht mehr lieferbar. Sorry, This title is no longer available. Malheureusement ce titre est épuisé.
 
Ersatztitel:
ISBNTitelAuflageEinbandErscheintVerfügbarPreis
9780273760979 International Business 6 Softcover 05.2012
104.10

International Business

Description

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.


Features

Among the most valuable features and aids to learning in the book are:

  • 100 case studies drawn from a wide range of sources
  • Current data from sources such as World Bank, IMF etc
  • Key Frameworks recur throughout the book to provide continuity of understanding
  • 5 dedicated chapters on key regions of the world: the EU, the US, Japan, China and Emerging Economies

 

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New to this Edition

New to the fifth edition (based on what our customers wanted):

  • Brand new chapter on China
  • 30 new and significantly revised cases on organisations such as Tata, Microsoft, Bang & Olufsen and Maersk, Airbus in China and Nanjing Auto
  • All remaining cases have been updated: e.g. Vodafone, Accor, Kirin Beer, Canon and NAFTA
  • Updates to key models and frameworks provide even strong theoretical underpinning

The following online resources support the text:

  • For Students: self-assessment questions, glossary, revision “flashcards”
  • For Instructors: teaching manual, powerpoint slides, testbank

 

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Table of Contents

PART ONE: THE WORLD OF INTERNATIONAL BUSINESS                     

  1Regional and Global Strategy                                                                              

  2The Multinational Enterprise                                                                               

  3The Triad and International Business                                                                  

PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS     

  4International Politics                                                                                          

  5International Culture                                                                                          

  6International Trade                                                                                            

  7International Financial Markets and Institutions                                                    

PART THREE: INTERNATIONAL BUSINESS STRATEGIES                      

  8Multinational Strategy

9  Organizing Strategy

10  Production Strategy                                                                                           

11  Marketing Strategy                                                                                            

12  Human Resource Management Strategy

13 Political Risk and Negotiation Strategy

14  International Financial Management                                                                   

PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION   

15  Corporate Strategy and National Competitiveness                                                

16  European Union                                                                                                

17  Japan                                                                                                                

18  North America                                                                                                  

19  Emerging Economies

20 China

21 Corporate Ethics and the Natural Environment

 

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Back Cover

 

As you’ll know from today’s news, the world of international business moves quickly. And as a student of the subject, you’ll need a textbook which keeps pace with the ongoing developments in both theory and practice.

 

This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.

 

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – and the emerging markets in world trade, such as Brazil, India and China.

 

 

Critical to your successful study of international business, the book provides:

 

  • a brand new chapter on China
  • 5 dedicated chapters on key regions of the world
  • 100 case studies drawn from a wide range of sources
  • key frameworks to provide clarity and continuity of understanding
  • a strategic view of international business, integrating analysis of the competitive environment and the internal resources of the firm

 

 

So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business – from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.

 

 

Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.

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Author

Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.

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