Home > Higher Education > Marketing > Marketing Strategy

Marketing

As a Professor or Lecturer teaching at an academic institution in Switzerland, you can now request inspection copies online free of charge. To order your inspection copies select the detail information view and click on the "request inspection copy" icon. For more information please contact your Higher Education representative in Switzerland.

↓ Click TAB to change Subject ↓

Principles of Marketing

Applied Marketing

Marketing Research

Consumer Behaviour

Marketing Management and Strategy

Global/International Marketing

Marketing Communications

Relationship Marketing

Advertising

Public Relations

Retailing

Course Name

Aktuelle Titel

	Seite 1 2

Strategic Brand Management: International Edition

Autor:		Kevin Keller
Verlag:		Pearson Education
Sprache:		Englisch
Datum:		Dezember 2007

9780132336222,

Fr. 128.00

Marketing of High-Technology Products and Innovations:International Edition

Autor:		Jakki Mohr
Verlag:		Pearson Education
Sprache:		Englisch
Datum:		März 2009

9780131364912,

Fr. 102.00

Marketing planning

Autor:		Marian Burk Wood
Verlag:		Pearson France
Sprache:		Französisch
Datum:		September 2008

9782744073434,

Fr. 49.00

Innovation Management and New Product Development

Autor:		Paul Trott
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		März 2008

9780273713159,

Fr. 106.00

Développer un nouveau produit

Autor:		David Gotteland, Patrick Haon
Verlag:		Pearson France
Sprache:		Französisch
Datum:		Juli 2005

9782744071218,

Fr. 56.00

Essential Guide to Marketing Planning

Autor:		Marian Burk Wood
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		Mai 2007

9780273713234,

Fr. 44.00

Market Thinker Software

Autor:		Devanathan Sudharshan
Verlag:		Prentice Hall
Sprache:		Englisch
Datum:		Juni 2004

9780131400825,

Fr. 67.00

Marketing Planning:Principles into Practice

Autor:		Marian Wood
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		Mai 2004

9780273686798,

Fr. 105.00

Product Strategy and Management

Autor:		Michael Baker
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		April 2007

9780273694502,

Fr. 118.00

Better Green Business:Handbook for Environmentally Responsible and Profitable Business Practices

Autor:		Eric Olson
Verlag:		Wharton School Publishing
Sprache:		Englisch
Datum:		Dezember 2009

9780137010172,

Fr. 48.00

Conversational Capital:How to Create Stuff People Love to Talk About

Autor:		Bertrand Cesvet
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		September 2008

9780137145508,

Fr. 40.00

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Autor:		Jonathan Cagan
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		Oktober 2001

9780139696947,

Fr. 66.00

Design in Business

Autor:		Margaret Bruce
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		November 2001

9780273643746,

Fr. 116.00

Design of Things to Come, The:How Ordinary People Create ExtraordinaryProducts

Autor:		Craig Vogel
Verlag:		Wharton School Publishing
Sprache:		Englisch
Datum:		Juni 2005

9780131860827,

Fr. 41.30

From Concept to Consumer:How to Turn Ideas Into Money

Autor:		Phil Baker
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		November 2008

9780137137473,

Fr. 43.00

Inventor's Guide to Trademarks and Patents, The

Autor:		Craig Fellenstein
Verlag:		Prentice Hall
Sprache:		Englisch
Datum:		Februar 2005

9780131869127,

Fr. 60.40

Living Supply Chains:how to mobilize the enterprise around delivering what your customers want

Autor:		John Gattorna
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		Mai 2006

9780273706144,

Fr. 93.00

Marketing Payback:Is Your Marketing Profitable?

Autor:		Robert Shaw
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		April 2005

9780273688846,

Fr. 66.00

Six Sigma for Marketing Processes:An Overview for Marketing Executives, Leaders, and Managers

Autor:		Clyde Creveling
Verlag:		Prentice Hall
Sprache:		Englisch
Datum:		März 2006

9780131990081,

Fr. 45.80

Valuepack: Essentail Guide to marketing Planning/ The Smarter Student:Study skills and staregies for success at university

Autor:		Marian Wood
Verlag:		FT Prentice Hall
Sprache:		Englisch
Datum:		Juli 2007

9781405886963,

Fr. 51.00

Seite 1 2

Legende:

sofort lieferbar