Principles of Marketing with MyMarketingLab:Global EditionDescription |
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
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For undergraduate Principles of Marketing courses
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
The thirteenth edition has been fully updated and redesigned to make the book easier to use. This text is also integrated with mymarketinglab, Pearson's online homework and personalized study tool.
MYMARKETINGLABSee the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. mymarketinglab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.
Engaging Students and Holding Them Accountable for Their Class Performance
mymarketinglab helps you hold students accountable for class preparation and supports more active learning styles by providing students with the tools necessary to assess their knowledge and identify areas for improvement. Consisting of the pretest, remediation material based on the pretest results, and the posttest, the Study Plan helps professors ensure that their students have a basic understanding of course material before coming to class.
Bringing Excitement and Interest to the Center Stage
Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in mymarketinglab.
NEW! Get Students Involved: Mini-simulations. Unique mini-simulations use adaptive technology to allow students to make marketing decisions and see the impact of the decisions they chose.
Provide Real-world Context:Interactive Case Studies. Consisting of either a case statement or video, the Interactive Case Studies present critical thinking questions that ask students to evaluate the relevance and importance of the case. These Interactive Case Studies also include discussion/debate questions to help get the class talking.
Measure Core Critical-thinking Skills: Discussion Questions. Get your students to recognize assumptions, evaluate arguments, and more with Discussion Questions that will help inspire curiosity about the subject matter. Discussion Questions can be used as an opportunity for students to show their ability on extra-credit questions, and are great for generating discussion.
Promote Active Learning: Flash Cards. To help students study, mymarketinglab includes flash cards of key terms from their textbook.
Making it Easier for You to Rock the Room
mymarketinglab puts an array of teaching resources at your fingertips making it easy for you to be a Rock Star in the classroom!
Tap into current teaching resources: myMarketingCommunity.com. This online repository contains a dynamic collection of educational materials, providing you with current events, activities, and videos that can be used in your marketing course.
Import assignments: Product Shared Library. The Product Shared Library is maintained by the Pearson Marketing team and is available to all users. It allows the Pearson Marketing team to release updated content throughout the term, which is maintained by Pearson and cannot be modified.
Show the Real-world Applications: Company Videos and Video Case Studies. Give your students access to videos and video cases that feature both large corporations and small businesses. These videos also provide open-ended questions to help spark class discussion, and are supported with teaching notes, slides, and quiz questions.
Supplying the Resources You Need:Lecture Materials.
- Reinforce Key Concepts: PowerPoint Presentations. Seamlessly reinforce key concepts learned in lecture by providing students with access to PowerPoint presentations to be used for studying purposes.
- Electronic Figures. All figures from the text are available electronically, making it easier for you to integrate the images and figures of your choice into your presentations.
- Assign Online: Tests and Quizzes. Professor can test and quiz their students through mymarketinglab, which contains complete testbanks.
- NEW! Fully Updated and Revised Testbank. All test questions have been assessed and improved as needed by an assessment professional.
- Testgen. This test-generating program allows instructors to add, edit, or delete questions from the Test Item File; analyze test results; and organize a database of exams and student results.
- Manage all of your course grades in one place: Powerful Gradebook and Advanced Reporting. The fully functioning Gradebook makes it easy for to manage all of your course grades in one convenient location. Gradebook allows you to import/export from popular learning management systems, manipulate and modify individual student grades, and even calculate final grades. You can also run a number of activity reports for single or multiple students, assignments, and sections. You can even run frequency analysis reports, Study Plan reports, and create certificates of completion. All reports can be customized, exported, and saved to My Reports for easy access.
- Tailor Your Online Course: BlackBoard and WebCT ePacks. Both ePacks contain core supplements so you can quickly create your own course in each environment.
PRINCIPLES OF MARKETING
Customer-Value Framework: Creating value for customers is a cornerstone of being an effective marketer, so this text is designed to teach students how to create and communicate value to customers from the very beginning.
Other topics of distinction
Real Marketing Highlights: Two features per chapter show students what real companies are doing.
Marketing Plan Appendix: Provides students with a complete marketing plan to demonstrate how concepts are applied. |
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New to this Edition |
· New coverage on how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession. At the end of each chapter, a new feature—Marketing and the Economy—provides real examples for discussion and learning. · Revised coverage of the rapidly changing nature of customer relationships with companies and brands. Today’s new relationship-building tools include: Web sites, blogs, in-person events, video sharing, social networks or a company’s own social networking sites. · New material on two-way interactions between customers and brands, including customer-managed relationships, crowdsourcing, and consumer-generated marketing. · Revised and expanded discussions on: integrated marketing communications, direct and online marketing, marketing technologies, sustainable marketing and measuring and managing return on marketing (including new end-of-chapter financial and quantitative marketing exercises). · Restructured pricing chapters (Chapters 10 and 11) provide improved coverage of pricing strategies and tactics in an uncertain economy. · Reorganized products, services, and brands chapter (Chapter 8) helps to promote the text’s coverage of services marketing. · Innovative learning design. |
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Table of Contents |
| last modified by: Audrey DeGennaro | 24-Jan-2011 10:35 AM EST | View HistoryPart 1–Defining Marketing and the Marketing Process 1. Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy: Partnering to Build Customer Relationships Part 2–Understanding the Marketplace and Consumers 3. The Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Consumer Buyer Behavior 6. Business Markets and Business Buyer Behavior Part 3–Designing a Customer-Driven Marketing Strategy and Marketing Mix 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers 8. Product, Services, and Brands: Building Customer Value 9. New-Product Development and Life-Cycle Strategies 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct and Online Marketing: Building Direct Customer Relationships Part 4–Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Marketing Ethics and Social Responsibility |
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