Cutlip and Center's Effective Public Relations:International VersionDescription |
For courses in Introductory Public Relations.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.
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Features |
For courses in Introductory Public Relations Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
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<!--[endif]--> In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students. Divided into 4 parts--Each part builds on the previous giving students a strong base of knowledge for their subsequent courses. - Part I (Chapters 1-4)-Concept, Practitioners, Context, and Origins
Introduces the concept of contemporary public relations and defines terms often confused with the practice; describes what practitioners do in their various roles; gives their work context by explaining how organizational settings and other factors affect their work; and describes how the practice evolved, identifies those who led the evolution, and traces the origins of current practice. - Part II (Chapters 5-10)-Foundations
Introduces the principles and theory that underpin and guide the practice, including the professional, ethical, legal, and internal and external contexts; and media and media relations. Within a systems theory framework, chapters also present communication and public opinion theory essential to understanding the function of public relations in organizations and society. - Part III (Chapters 11-14)-Management Process
Applies theory to practice in the “four-step public relations process” outlining the strategic planning steps for managing public relations programs. Chapters explain how to define problems and set program goals, how to identify publics and write objectives, how to apply working theory to developing strategy, and how to track program progress and assess impact. - Part IV (Chapters 15-17)-The Practice
Gives context to the practice by illustrating what public relations does and how it functions in business and industry; government, military, and politics; nonprofit organizations, trade associations, professional societies, and other nongovernmental organizations (NGOs).
OTHER TOPICS OF DISTINCTION NEW title now includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and AllenH. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice. Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia. As one reviewer said, “'Cutlip, Center, and Broom' ¼[is] the standard against which all basic public relations textbooks are measured.”<!--[if !supportFootnotes]-->[i]<!--[endif]--> Glen Broom has provided a seamless transition over the past few editions. NEW “Day in the Life of…” exhibits show students what the day-to-day life of a public relations professional is like in nonprofits, corporate departments, and public relations firms. NEW Overhaul of the history chapter (Chapter 4) shows students how the field has developed. Thirteen new illustrations add interest to and augment the discussion of historical leaders and events. <!--[if !supportEndnotes]-->
<!--[endif]--> <!--[if !supportFootnotes]-->[i]<!--[endif]--> Donald K. Wright, “Review of Public Relations Literature: Basic Textbooks,” Public Relations Review 22, no. 4 (Winter, 1996): 380. <!--[if !supportEndnotes]-->
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New to this Edition |
NEW title now includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice.
Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia. As one reviewer said, “'Cutlip, Center, and Broom' …[is] the standard against which all basic public relations textbooks are measured.” Glen Broom has provided a seamless transition over the past few editions.
NEW “Day in the Life of…” exhibits show students what the day-to-day life of a public relations professional is like in nonprofits, corporate departments, and public relations firms.
NEW Overhaul of the history chapter (Chapter 4) shows students how the field has developed. Thirteen new illustrations add interest to and augment the discussion of historical leaders and events. |
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Table of Contents |
PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter 1 Introduction to Contemporary Public Relations
Chapter 2 Practitioners of Public Relations
Chapter 3 Organizational Settings
Chapter 4 Historical Origins
PART II FOUNDATIONS
Chapter 5 Professionalism and Ethics
Chapter 6 Legal Considerations
Chapter 7 Theory: Adjustment and Adaptation
Chapter 8 Theory: Communication and Public Opinion
Chapter 9 Internal Relations and Employee Communication
Chapter 10 External Media and Media Relations
PART III MANAGEMENT PROCESS
Chapter 11 Step One: Defining Public Relations Problems
Chapter 12 Step Two: Planning and Programming
Chapter 13 Step Three: Taking Action and Communicating
Chapter 14 Step Four: Evaluating the Program
PART IV THE PRACTICE
Chapter 15 Business and Industry
Chapter 16 Government and Politics
Chapter 17 Nonprofits, Trade Associations, and Non-Governmental Organizations
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