For undergraduate and graduate courses in strategy.
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises and cases.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter.
Combine this textbook with MyManagementLab! See the hands in the air, hear the roar of discussion–be a Rock Star in the classroom. MyManagementLab makes it easier for you to be a rock star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit MyManagementLab.com for more information.
Engaging Students and Holding Them Accountable for Their Class Performance
MyManagementLab helps you hold students accountable for class preparation and supports more active learning styles by providing students with the tools necessary to assess their knowledge and identify areas for improvement.
Encourage students to understand the material before class with a Study Plan that consists of the pretest, remediation material tailored to pretest results, and the posttest.
Appeal to the visual learners with Interactive Lessons. Tied to each objective in the chapter, Interactive Lessons are designed for learners who benefit from a more visual/interactive approach. These lessons feature questions and answers, and can be used as starting points for discussion. They can even serve as customized feedback in student study plans.
Bringing Excitement and Interest to the Center Stage
Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab.
Put the Spotlight on Course Currency: BizTube Videos. The videos found in MyManagementLab feature breaking business news and scenarios pertinent to the topics covered in your course. Discussion Questions (along with answers) accompany these videos so that you can use this asset in your classroom immediately. Videos are updated monthly.
Making it Easier for You to Rock the Room
MyManagementLab puts an array of teaching resources at your fingertips, making it easy for you to be a Rock Star in the classroom!
Manage All of Your Course Grades in One Place: Powerful Gradebook and Advanced Reporting. The Gradebook allows you to import/export from popular learning management systems, manipulate and modify individual student grades, calculate final grades, and more.
Show the Real-world Applications: Company Videos and Video Case Studies feature both large corporations, like Ford Motor Company, and small businesses, like Tripe Rock Brewery. These videos are supported with teaching notes, slides, and discussion and quiz questions. Examples of featured companies include:
- Walt Disney Co.
- Bank of America
- Verizon Communications Inc.
- The Coca-Cola Company
(See the Resources tab for more information on MyManagementLab, or visit MyManagementLab.com)
Fred R. David's Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 14/e
NEW! Show the concepts in action: Twenty-seven new cases. Grouped by industry, with a mix of profit/nonprofit, large/small, and manufacturing/service organizations, all the cases in this edition are current and comprehensive. These new cases provide excellent quantitative information such as numbers, ratios, percentages, dollar values, graphs, statistics, and maps so students can prepare. Topics include:
1. Netflix, Inc. – 2011, Lori Radulovich
2. Amazon.com, Inc. – 2011, M. Jill Austin and Ralph Williams Jr.
RETAIL DRUG STORES
3. CVS Caremark Corp. – 2011, Alen Badal
4. Walgreen Co. – 2011, Sharynn M. Tomlin
5. VF Corp. – 2011, John J. Bunbridge Jr. and Coleman Rich
6. The Gap, Inc. – 2011, Sharynn M. Tomlin
OFFICE SUPPLY STORES
7. Staples Inc. – 2011, Bill Donoher
8. Office Depot, Inc. – 2011, Wayne Smith
9. Southwest Airlines Co. – 2011, Amit J. Shah and Michael L. Monahan
10. United Continental Airlines, Inc. – 2011, Charles Bayles
11. Ryanair – 2011, Charles Bayles
12. Royal Caribbean Cruises Ltd. – 2011, Mary R. Dittman
13. Carnival Corporation – Mernoush Banton
14. Bank of America – 2011, Lisa Johnson
15. E*TRADE Financial Corp. – 2011, Amit J. Shah and Michael L. Monahan
16. Verizon Communications Inc. – 2011, Deana M. Raffo
17. The McGraw-Hill Companies, Inc. – 2011, Vi Narapareddy
PERSONAL CARE PRODUCTS
18. Proctor & Gamble Co. – 2011, Alen Badal
19. Estee Lauder Companies – 2011, Sharynn M. Tomlin
20. Revlon Inc. – 2011, M. Jill Austin and Laura Buckner
21. Bristol-Meyers Squibb – 2011, Gail J. Robin
22. Eli Lilly and Company – 2011, Gail J. Robin
23. Dr Pepper Snapple Group Inc. – 2011, Joe Harrison
24. The Coca-Cola Company – 2011, Alen Badal
25. Starbucks Corporation – 2011, Marlene Reed
26. Dell Inc. – 2011, Matthew Baker and Anne Walsh
27. Apple Inc. – 2011, Mernoush Banton
New! Apply the concepts and techniques to a real organization: Cohesive Case. Introduced at the end of chapter 1 and revisited at the end of each chapter, the Cohesion Case allows students to apply strategic-management concepts and techniques to a real organization as chapter material is covered, which readies students for case analysis in the course. The Case features The Walt Disney Company, one of the most successful, well-known, and best management global companies in the world.
Widespread Content Updates
- Fifty percent brand new or improved Assurance of Learning Exercises appear at the end of all chapters.
- Nearly all brand new examples throughoutsp; Chapter 10, “Business Ethics/Social Responsibility/Environmental Sustainability,” is expanded 40 percent.
OTHER POINTS OF DISTINCTION
New! A “Special Note to Students” paragraph is provided at the end of every chapter to guide students in developing and presenting a case analysis that reveals recommendations for how a firm can best gain and sustain competitive advantage.
New! A brand new boxed insert at the beginning of each chapter showcases a company doing strategic management exceptionally well.