Strategic Management: Concepts and Cases Global Edition - Fred David - 9780273767480 - Pearson - Pearson Schweiz AG - Der Fachverlag fuer Bildungsmedien - 978-0-2737-6748-0

Home > Higher Education > Pearson > Strategic Management: Concepts and Cases Global Edition

Strategic Management: Concepts and Cases Global Edition

Seite senden! 

Titel:   Strategic Management: Concepts and Cases Global Edition
Reihe:   Imprint unbekannt
Autor:   Fred David
Verlag:   Pearson
Einband:   Softcover
Auflage:   14
Sprache:   Englisch
Seiten:   688
Erschienen:   März 2012
ISBN13:   9780273767480
ISBN10:   0-27376-748-8
  Unser Service für Dozenten
 
  Instructor Resources

Produktdetail Buch

ISBN
Artikel
Verlag
S
 
Preis SFr
Verfügbar
 
9780273767480 Strategic Management: Concepts and Cases Global EditionPearsonE Produkt auf meiner Shopping-Liste notieren. 90.40
Produkt auf meiner Shopping-Liste notieren.

eBook

Das eBook für dieses Buch erhalten Sie hier:

Strategic Management: Concepts and Cases Global Edition

Description

For undergraduate and graduate courses in strategy.

 

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises and cases.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter.

 

Need extra support?
This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.

 

This product is the book alone, and does NOT come with access to MyManagementLab.

 

You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: Strategic Management: Concepts and Cases Global Edition with MyManagementLab access card (ISBN 9780273767589). Alternatively, buy access online at www.mymanagementlab.com.


For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

 


Features

For undergraduate and graduate courses in strategy.

 

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises and cases.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter.

 

Combine this textbook with MyManagementLab! See the hands in the air, hear the roar of discussion–be a Rock Star in the classroom. MyManagementLab makes it easier for you to be a rock star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit MyManagementLab.com for more information. 


 

MYMANAGEMENTLAB

Engaging Students and Holding Them Accountable for Their Class Performance

MyManagementLab helps you hold students accountable for class preparation and supports more active learning styles by providing students with the tools necessary to assess their knowledge and identify areas for improvement.

 

Encourage students to understand the material before class with a Study Plan that consists of the pretest, remediation material tailored to pretest results, and the posttest.

 

Appeal to the visual learners with Interactive Lessons. Tied to each objective in the chapter, Interactive Lessons are designed for learners who benefit from a more visual/interactive approach. These lessons feature questions and answers, and can be used as starting points for discussion. They can even serve as customized feedback in student study plans.

 

 

Bringing Excitement and Interest to the Center Stage

Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab.

 

 

Put the Spotlight on Course Currency: BizTube Videos. The videos found in MyManagementLab feature breaking business news and scenarios pertinent to the topics covered in your course. Discussion Questions (along with answers) accompany these videos so that you can use this asset in your classroom immediately. Videos are updated monthly.

 

 

Making it Easier for You to Rock the Room

MyManagementLab puts an array of teaching resources at your fingertips, making it easy for you to be a Rock Star in the classroom!

 

 

Manage All of Your Course Grades in One Place: Powerful Gradebook and Advanced Reporting. The Gradebook allows you to import/export from popular learning management systems, manipulate and modify individual student grades, calculate final grades, and more.

 

Show the Real-world Applications: Company Videos and Video Case Studies feature both large corporations, like Ford Motor Company, and small businesses, like Tripe Rock Brewery. These videos are supported with teaching notes, slides, and discussion and quiz questions. Examples of featured companies include:

  • Walt Disney Co.
  • Amazon.com
  • Bank of America
  • Verizon Communications Inc.
  • The Coca-Cola Company

 

(See the Resources tab for more information on MyManagementLab, or visit MyManagementLab.com)

 

Fred R. David's Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 14/e

 

NEW! Show the concepts in action: Twenty-seven new cases. Grouped by industry, with a mix of profit/nonprofit, large/small, and manufacturing/service organizations, all the cases in this edition are current and comprehensive. These new cases provide excellent quantitative information such as numbers, ratios, percentages, dollar values, graphs, statistics, and maps so students can prepare. Topics include:

 

Service Firms

 

MOVIE/MUSIC STREAMING

1.  Netflix, Inc. – 2011, Lori Radulovich 
2.  Amazon.com, Inc. – 2011, M. Jill Austin and Ralph Williams Jr.

RETAIL DRUG STORES

3.  CVS Caremark Corp. – 2011, Alen Badal

4.  Walgreen Co. – 2011, Sharynn M. Tomlin

APPAREL STORES

5.  VF Corp. – 2011, John J. Bunbridge Jr. and Coleman Rich

6.  The Gap, Inc. – 2011, Sharynn M. Tomlin

OFFICE SUPPLY STORES

7.  Staples Inc. – 2011, Bill Donoher

8.  Office Depot, Inc. – 2011, Wayne Smith

AIRLINES

9.  Southwest Airlines Co. – 2011, Amit J. Shah and Michael L. Monahan 

10.  United Continental Airlines, Inc. – 2011, Charles Bayles

11.  Ryanair – 2011, Charles Bayles

CRUISE LINES

12.  Royal Caribbean Cruises Ltd. – 2011, Mary R. Dittman

13.  Carnival Corporation – Mernoush Banton

FINANCIAL INSTITUTIONS

14.  Bank of America – 2011, Lisa Johnson 

15.  E*TRADE Financial Corp. – 2011, Amit J. Shah and Michael L. Monahan

TELECOMMUNICATIONS

16.  Verizon Communications Inc. – 2011, Deana M. Raffo

 

Manufacturing Firms

 

BOOK PUBLISHING

17.  The McGraw-Hill Companies, Inc. – 2011, Vi Narapareddy

PERSONAL CARE PRODUCTS

18.  Proctor & Gamble Co. – 2011, Alen Badal

19.  Estee Lauder Companies – 2011, Sharynn M. Tomlin

20.  Revlon Inc. – 2011, M. Jill Austin and Laura Buckner

PHARMACEUTICAL

21.  Bristol-Meyers Squibb – 2011, Gail J. Robin

22.  Eli Lilly and Company – 2011, Gail J. Robin

BEVERAGE

23.  Dr Pepper Snapple Group Inc. – 2011, Joe Harrison

24.  The Coca-Cola Company – 2011, Alen Badal

25.  Starbucks Corporation – 2011, Marlene Reed

COMPUTERS

26.  Dell Inc. – 2011, Matthew Baker and Anne Walsh

27.  Apple Inc. – 2011, Mernoush Banton



New! Apply the concepts and techniques to a real organization: Cohesive Case. Introduced at the end of chapter 1 and revisited at the end of each chapter, the Cohesion Case allows students to apply strategic-management concepts and techniques to a real organization as chapter material is covered, which readies students for case analysis in the course. The Case features The Walt Disney Company, one of the most successful, well-known, and best management global companies in the world.

 

Widespread Content Updates

  • Fifty percent brand new or improved Assurance of Learning Exercises appear at the end of all chapters.
  • Nearly all brand new examples throughoutsp; Chapter 10, “Business Ethics/Social Responsibility/Environmental Sustainability,” is expanded 40 percent.

OTHER POINTS OF DISTINCTION

 

New! A “Special Note to Students” paragraph is provided at the end of every chapter to guide students in developing and presenting a case analysis that reveals recommendations for how a firm can best gain and sustain competitive advantage.
 

New! A brand new boxed insert at the beginning of each chapter showcases a company doing strategic management exceptionally well.

Zum Seitenanfang

New to this Edition

NEW! Show the concepts in action: Twenty-seven new cases. Grouped by industry, with a mix of profit/nonprofit, large/small, and manufacturing/service organizations, all the cases in this edition are current and comprehensive. These new cases provide excellent quantitative information such as numbers, ratios, percentages, dollar values, graphs, statistics, and maps so students can prepare. Topics include:

 

Service Firms

MOVIE/MUSIC STREAMING

1.  Netflix, Inc. — 2011, Lori Radulovich
2.  Amazon.com, Inc. — 2011, M. Jill Austin and Ralph Williams Jr.

RETAIL DRUG STORES

3.  CVS Caremark Corp. — 2011, Alen Badal

4.  Walgreen Co. — 2011, Sharynn M. Tomlin

APPAREL STORES

5.  VF Corp. — 2011, John J. Bunbridge Jr. and Coleman Rich

6.  The Gap, Inc. — 2011, Sharynn M. Tomlin

OFFICE SUPPLY STORES

7.  Staples Inc. — 2011, Bill Donoher

8.  Office Depot, Inc. — 2011, Wayne Smith

AIRLINES

9.  Southwest Airlines Co. — 2011, Amit J. Shah and Michael L. Monahan 

10.  United Continental Airlines, Inc. — 2011, Charles Bayles

11.  Ryanair — 2011, Charles Bayles

CRUISE LINES

12.  Royal Caribbean Cruises Ltd. — 2011, Mary R. Dittman

13.  Carnival Corporation — Mernoush Banton

FINANCIAL INSTITUTIONS

14.  Bank of America — 2011, Lisa Johnson 

15.  E*TRADE Financial Corp. — 2011, Amit J. Shah and Michael L. Monahan

TELECOMMUNICATIONS

16.  Verizon Communications Inc. — 2011, Deana M. Raffo

Manufacturing Firms

BOOK PUBLISHING

17.  The McGraw-Hill Companies, Inc. — 2011, Vi Narapareddy

PERSONAL CARE PRODUCTS

18.  Proctor & Gamble Co. — 2011, Alen Badal

19.  Estee Lauder Companies — 2011, Sharynn M. Tomlin

20.  Revlon Inc. — 2011, M. Jill Austin and Laura Buckner

PHARMACEUTICAL

21.  Bristol-Meyers Squibb — 2011, Gail J. Robin

22.  Eli Lilly and Company — 2011, Gail J. Robin

BEVERAGE

23.  Dr Pepper Snapple Group Inc. — 2011, Joe Harrison

24.  The Coca-Cola Company — 2011, Alen Badal

25.  Starbucks Corporation — 2011, Marlene Reed

COMPUTERS

26.  Dell Inc. — 2011, Matthew Baker and Anne Walsh

27.  Apple Inc. — 2011, Mernoush Banton

New! Apply the concepts and techniques to a real organization: Cohesive Case. Introduced at the end of chapter 1 and revisited at the end of each chapter, the Cohesion Case allows students to apply strategic-management concepts and techniques to a real organization as chapter material is covered, which readies students for case analysis in the course. The Case features The Walt Disney Company, one of the most successful, well-known, and best management global companies in the world.

 

Widespread Content Updates

-       Fifty percent brand new or improved Assurance of Learning Exercises appear at the end of all chapters.

-       Nearly all brand new examples throughout the chapters.

-       About 15 brand new review questions at the end of each chapter.

-       Chapter 10, “Business Ethics/Social Responsibility/Environmental Sustainability,” is expanded 40 percent.

OTHER POINTS OF DISTINCTION

 

New! A “Special Note to Students” paragraph is provided at the end of every chapter to guide students in developing and presenting a case analysis that reveals recommendations for how a firm can best gain and sustain competitive advantage.
 

New! A brand new boxed insert at the beginning of each chapter showcases a company doing strategic management exceptionally well.


Zum Seitenanfang

Table of Contents

Part 1: Overview of Strategic Management 

Chapter 1: The Nature of Strategic Management 

The Cohesion Case: The Walt Disney Company – 2011 

Part 2: Strategy Formulation 

Chapter 2: The Business Vision and Mission 

Chapter 3: The External Assessment 

Chapter 4: The Internal Assessment 

Chapter 5: Strategies in Action 

Chapter 6: Strategy Analysis and Choice 

Part 3: Strategy Implementation 

Chapter 7: Implementing Strategies: Management and Operations Issues 

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues 

Part 4: Strategy Evaluation 

Chapter 9: Strategy Review, Evaluation, and Control 

Part 5: Key Strategic-Management Topics 

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability 

Chapter 11: Global/International Issues 

Part 6: Strategic-Management Case Analysis 

Zum Seitenanfang