“If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than Inspire!”
Paal Gisholt,President and CEO, SmartPak
“… provides ‘food for thought’ and insightful guidance for all companies ... particularly important in today’s economy.”
Chiquita White, Section Head, Product Development, Procter & Gamble
HOW TO KEEP HOLD OF YOUR CUSTOMERS FOR GOOD
Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, he takes on the challenge of how to win your customers’ loyalty and keep their business - even in tough times. This concise and accesible book shows you how to increase your market share by keeping your customers, even in an era of relentless commoditization and price pressure.
Drawing on case studies of exceptionally high-growth companies from both traditional and new industries, Champy reveals how you can attract new customers – and crucially, retain the ones you already have - with fresh products, services and business models that reflect the best of what you really are. Discover how these winning companies consistently uphold their own values in their products, services and actions, and how this helps them keep hold of their customers. Then make sure you keep hold of yours!