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For all students of business and technology who want to understand the coming mobile business revolution.
Mobile business technology makes it possible for businesses to combine process agility with technical agility in entirely new ways -- and thereby achieve powerful competitive advantage. In this business-focused book, leading consultant Nicholas D. Evans clearly articulates business strategies and execution techniques that are already driving value for early m-Business adopters. In detailed case studies, Evans presents all these significant applications: Aviall (customer inventory management); ADC Telecommunications (field force productivity); Carlson Hospitality (improved customer service and management productivity); eBay (anytime/anywhere access to auctions); FT Interactive Data (unified business-critical communications); Office Depot (automated delivery management); and Rental Service Corporation (better sales force productivity). Evans also introduces tested metrics for assessing mobile business applications, and covers the entire process of deploying them, from start to finish.
Helps students ground their understanding of mobile business technology in the realities of actual implementations. Ex.___
Gives students tools for accurately assessing the value of both proposed and implemented mobile business systems. Ex.___
Offers in-depth insights into every element of a complete m-Business solution, and how they fit together. Ex.___
Presents a realistic view of what is involved in planning, deploying, and managing an m-Business solution. Ex.___
Gives students context for understanding the promise and limitations of m-Business-and anticipating changes that will take place in the coming years. Ex.___
Shows how m-Business technology can actually be used in real business environments. Ex.___
Formula for Business Agility. Principles of Business Agility. Principle #1: The Digital Economy Demands Business Agility. Principle #2: Business Agility Involves Shaping Technology Around Ourselves. Principle #3: Business Agility is Achieved Via M-Business. Principle #4: Every Business Will Become an M-Business. Principle #5: M-Business Will Drive Both Business and Technical Transformation. Principle #6: Industry Convergence Creates New Threats and Opportunities. Action Items for Business Agility. Step #1: Make M-Business Part of Your Business Strategy. Step #2: Make the IT Department a Strategic Partner. Step #3: Pursue a Holistic M-Business Strategy. Step #4: Exploit and Defend Your Position in the New M-Business Value Chain. Step #5: Design Business Processes to Take Advantage of M-Business. Step #6: Design Technical Architectures to Take Advantage of M-Business. Step #7: Design for Rapid Change in Process and Technology. Step #8: Focus on User Acceptance and Training. Step #9: Measure the Results of M-Business Initiatives.
m-Business technology enables you to achieve extraordinary organizational agility Ñ and deliver unprecedented value to customers wherever they are. In Business Agility, Internet Week columnist Nicholas D. Evans draws upon real case studies to illuminate today's best m-Business strategies and tactics, and offers a complete step-by-step blueprint for execution: planning, process models, architecture, implementation, and much more.
Nicholas D. Evans is a Director within the Emerging Technology Practice of one of the world's leading professional services organizations. He focuses on the delivery of Wireless Internet consulting engagements such as wireless strategy, architecture, and implementation.
Mr. Evans is an industry-recognized E-Business consultant, speaker, and author. He has a regular M-Business column published in Internet Week reaching over 275,000 readers and has written for numerous other computer industry magazines. He is the author of several books on web technology, including titles from Microsoft Press and Powersoft Press. He is frequently quoted in the industry press and has been featured in thought leadership sections alongside Peppers & Rogers and the Patricia Seybold Group.
Mr. Evans was formerly the National Technical Director for E-Business at PricewaterhouseCoopers within their Global Software Solutions Center. In this role, he was responsible for selling and delivering engagements to major PwC clients nationally. Mr. Evans co-founded the National Internet Practice for Coopers & Lybrand in 1997.
Mr. Evans' clients have included 3M, AT&T, Abbott Labs, American Airlines, American Family Insurance, Best Buy, BP Amoco, Compaq, Conoco, First USA, Intel, Kodak, Major League Baseball, Schering Plough, SunTrust Bank, Texaco, Van Waters and Rogers, and many others.
Mr. Evans holds a B.Sc. (Hons) and M.Sc. from Southampton University in England. He is a frequent advisor to the venture capital community and serves on several advisory boards.