Description

Master the skills of effective business writing to achieve the results you want. 

Table of Contents

1. Introduction. Why do we need proposals and reports? What's in it for me?

2. The objective

3. Collecting the information

4. Structure 1: Proposals

5. Structure 11: Reports

6. The power of persuasion

7. Suing plain English 1: Style

8. Using plain English 11: Mechanics

9. Making it look readable

10. Topping and tailing

11. Review

Author

Ros Jay is a freelance writer and editor. She writes on a range of business topics specialising in marketing and communication-related subjects. She also writes for and edits corporate magazines both in print and on the net. She is a senior associate of the institute of Direct Marketing.