Competitive Intelligence

Series
Financial Times
Author
Douglas Bernhardt  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
128
Pub.-date
January 2003
ISBN13
9780273659280
ISBN
0273659286


Product detail

Product Price CHF Available  
9780273659280
Competitive Intelligence
146.90 approx. 7-9 days

Description

What do you really know about your competitors, and potential competitors? What are the real threats your business faces in the next two years? What do your competitors know about you, how did they find out about it and how can you stop them finding out more?

Table of Contents

1 Doing the right thing vs. Doing the thing right

2 The strategy process

3 Key intelligence topics

4 Early warning

5 Intelligence as activity: the process

6 Intelligence products: the 'deliverables'

7 Intelligence organisation

8 Ethics

9 Counterintelligence: the other side of the coin

10 Strategic intelligence: the sine qua non of intelligent strategy

Author

Douglas Bernhardt was formerly Managing Director for Business Research Group SA (BRG) in Geneva, Switzerland and London. BRG, one of Europe's leading competitive intelligence research firms, was acquired by a US consultancy in July 2000.

In early 2001 Douglas co-founded a new consulting practice in Geneva, iMentor Management Consulting SA. iMentor's service lines include consulting and training in strategic intelligence and corporate counterintelligence.

Douglas also teaches 'Business Intelligence' as part of the MBA programmes at the Archamps, France campus of Thunderbird-The American Graduate School of International Management, at the Graduate School of Business, University of Cape Town, and at other top ranked business schools in Europe and South Africa.

He is the author of the book Perfectly Legal Competitor Intelligence: How to Get It, Use It and Profit from It (FT/Pitman, 1993). His articles have been published in Competitive Intelligence Review andCompetitive Intelligence Magazine (official journals of SCIP-The Society of Competitive Intelligence Professionals);Long Range Planning (the journal of the Strategic Planning Society), International Law Firm Management and others. He is a contributing author to two other important works: The Art and Science of Business Intelligence Analysis (JAI Press, 1996) and Managing Technology for Competitive Advantage (Cartermill International/FT, 1997). Douglas served as a member of the SCIP Board of Directors from 1996-1999.