Description

The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business. Its also for start-up companies and small business owners.

Table of Contents

Introduction.

I. WHY? AND WHAT? WHAT WILL E-BUSINESS DO FOR ME? WHAT PROBLEMS DOES IT SOLVE AND WHAT BENEFITS DOES IT PROVIDE?

1. What Is e-Business?

Dissecting a Living Organism. Oh, Those Acronyms and Addresses. Customer Relationships. Fixing the Supply Chain. The Challenge Inside. An Integrated System.

II. B2B: BUSINESS TO BUSINESS-E-MARKETPLACE, NET MARKET MAKERS, B2B EXCHANGES, VERTICAL PORTALS,

2. Vertical Portals for B2B.

Seen Through a Vortal. Consumer or Operator? Make It Sticky. Syndication Sources. Let's Affiliate! Portals with Many Faces.

3. Business-to-Business Markets.

Behind The Marketplace.

4. e-Purchasing: One Stop Shop.

Easy to Start. I Need to See Some. B2B Goes MRO.

III. BUSINESS TO EMPLOYEES-CORPORATE PORTALS: TALKING TO YOUR EMPLOYEES AND BUSINESS PARTNERS.

5. Corporate Portals: Multiple Doorways to the Treasures.

Growing Your Portal. Knowing What You Know. Business Intelligence. Document, Content, and Email Management. Knowledge Management Platforms. Productive Collaboration. Mimicking an Intranet. In-House Software. The High Value of Portals.

6. Applications, Integration, and Access.

Bringing Employees into e-Business. Three Tasks. Creating Single Sign-On. Encryption. Certificate Servers. Digital Signatures. Developing for B2B & EAI. Tool Time. Calling in from Anything. Crossing Borders. Calling in from Anywhere. VPN Decisions and Options. Weave It Together.

IV. B2C: BUSINESS TO CUSTOMER-CUSTOMER RELATIONSHIP MANAGEMENT (CRM).

7. Find Them and Keep Them: e-CRM.

Contact Center. Talking to Your Customers. Custom Jobs.

8. e-Tailing: Selling Your Wares on the Web.

Build the Basics. Midrange Solutions. Which Development Tool? Billing. Beyond Credit Cards. Ship It. Take It Back. Be Found! Your End Of The Bargain.

V. THE INFRASTRUCTURE FOR E-BUSINESS.

9. Keep Them Coming Back.

Keeping Customers Is the Key to Success. Personalization. e-Analytics. Rules-Based Personalization. Collaborative Filtering. Instant Personalization. Privacy. Watching the Store. Use the Right Tool. Catch a Customer. Keep Them Coming Back.

10. Crashproof Your Web Site.

Redundant Redundancy. Load Balancers. Controlling Clusters. Server Reliability Through Redundancy. Stash a Cache Around the Web. Outsource the Web Site. The Fortress Factor. Services and Consulting. Virtual? Dedicated? Co-Hosted?

11. e-Business Network Security.

Hide Out. Move Out Of The Way. The Final Defense. On the DMZ. Content Filters. Flood Protection. Virus Protection. Safe Email. Internet Updates. Networked Antivirus. Checking Email Content.

Back Cover

The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business. Its also for start-up companies and small business owners.

Author

PC Magazine is the most successful business technology magazine in the industry. Today, its editorial mission is to analyze, evaluate and review all the technology solutions that build a modern e-business. It¿s goal is to help business technology strategists, everyone from mom and pop to global CEOs, to make the right decisions for their businesses. Frank J. Derfler is one of the most experienced editors at PC Magazine and an expert at explaining both the technology and the human side of the e-business equation. He has used the resources of the magazine to create a book that gives important advice and insight, but doesn¿t bury you in technobabble.