This book gives students a wildly entertaining, visionary piece that offers a compelling new way to see the future of technology.
They'll learn the fascinating ways to think beyond screens using three principles that can lead toward more meaningful innovation. Whether they’re working in the technology industry or just concerned about our technological future, they’ll find this insightful and creative book captivating.
Why do phones ring?
01. Introduction - Why did you buy this book?
02. Screen-based thinking - Let’s make an app!
03. Slap an interface on it! - Slimmer TVs! Faster computers! And an overlooked epidemic of awful.
04. UX ≠ UI - I make interfaces because that's my job, bro
05. Addiction UX - Click here to cut down your belly fat by using this one weird tip
06. Distraction - Will you marry me? Sorry, I was sending Alice a text, what'd you say?
07. Screen Insomnia - I love staring into a light bulb! Me too!
08. The Screenless Office - The best interface is no interface
PRINCIPLE 1: EMBRACE TYPICAL PROCESSES INSTEAD OF SCREENS
09. Backpocket apps - This app goes perfectly with my skinny jeans
10. Lazy rectangles - That’s a great wireframe. We nailed it. We’re going to make a billion dollars.
PRINCIPLE 2: LEVERAGE COMPUTERS INSTEAD OF SERVING THEM
11. The World's First 3D Chapter - Your password must be at least 18,770 characters and cannot repeat any of your previous 30,689 passwords
12. Machine Input - I saved your life, and I didn't even need a password
13. Analog and Digital Chores - I know, I suck at life.
PRINCIPLE 3: ADAPT TO INDIVIDUALS
14. Computing for One - You’re spécial
15. Proactive Computing - From "Hello, Robot" to "Thank you, Robot"
16. Change - You hate this book? Thank you.
17. Privacy - The machine will “learn” about me? No thanks.
18. Automatic - Automatic solutions are terrible. Look at Clippy!
19. Failure - What happens when it all falls apart?
20. Exceptions - Less is sometimes more
21. The Future - Wow, this is boring
For years, designer Golden Krishna has been behind the scenes, solving technology problems for companies from startups to Fortune 50. He’s currently a Senior UX Designer at Zappos Labs, where he works in a small group dedicated to creating new, delightful experiences for Zappos. Previously, he worked at a Samsung innovation lab, designing and building the near future of consumer electronics. He began his career working at the world-renowned design consultancy Cooper in San Francisco.
"If Silicon Valley doesn't read this book, we're all ****ed."
- Doug LeMoine, Managing Director, Cooper
“An irreverent, crazy tirade. So why should you read this book? Because irreverence is precisely what is needed today to get us out of the rut of bad, unintelligible, frustrating design. Because the book is funny, caustic, and insightful. So next time you are feeling low, just open the book to some random page and read for a few minutes. You will start smiling, laughing, and learning. A great cure for all that ails you. Why read this book? Well, because I told you to.”
-Don Norman, Design Lab, University of California, San Diego
Author of The Design of Everyday Things, Revised and Expanded
“In this amusing, smart, and brave case against our screen-based world, Golden Krishna reinforces his position as one of the world’s foremost thinkers of user experience design.”
- Martin Thörnkvist, Conference Director, The Conference by Media Evolution
“This essential book will hopefully mark the moment in history when we say ‘ENOUGH!‘ to screen saturation and usher in a more meaningful co-habitation with technology.”
- Kevin Farnham, Founder of Method and Co-Author of Experience Design: A Framework for Integrating Brand, Experience, and Value
"A mind-bending, thoughtful, life-affirming and sure-to-be-controversial manifesto about how we might significantly change our relationship to the technology that surrounds us."
- Dave Gray, Author of The Connected Company and Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
"Krishna's book is written in a very colloquial and accessible style; at times it reads more like a great argument in a Silicon Valley coffee shop, long after closing time, at a table covered in diagrams scribbled on paper napkins. But that's exactly what makes it worth reading. It's not bland theory, but a lively tale well told by someone with deep experience in the field of user experience design."
- PC Magazine