Description

Information overload. Everyone has too much to read. So, what's going to make people read what you write? Simple, clear, commanding writing - that's what. Here's how.

Features

• People in business need to write well - concisely, precisely and professionally
• High impact, plain speaking, user-friendly book with no jargon
• Worked examples - 'before and after' illustrations that show exactly how effective your writing will be and the results you'll achieve
• Easy ways to make people read what you write

Table of Contents

• PART 1 THE BASICS
• Chapter 1: How to grab your reader's attention
• Chapter 2: How to create a user-friendly layout
• PART 2 APPLYING THE BASICS
• Chapter 3: Letters, faxes and e-mail
• Chapter 4: Reports
  
  
  
   

Author

Robert Gentle has over ten years of business writing experience. Working as an award-winning financial journalist, then as a successful financial public relations consultant, he has written everything from press releases and promotional literature to newsletters and annual reports. Gentle regularly runs writing workshops for leading South African companies. He is the founder and managing director of Plain Business Writing, a Johannesburg-based plain language consultancy.

Reader Review(s)

"If you can't write your idea on the back of my business card, you don't have a clear idea".  David Belasco, Theatre Producer