Strategic Entrepreneurship

Series
Financial Times
Author
Philip A. Wickham  
Publisher
Pearson
Cover
Softcover
Edition
4
Language
English
Total pages
648
Pub.-date
July 2006
ISBN13
9780273706427
ISBN
027370642X
Related Titles


Product detail

Product Price CHF Available  
9780273706427
Strategic Entrepreneurship
74.20 not defined

Description

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines.

The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students’ learning and lecturers’ course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research. 

Features

  • Comprehensive treatment of content, agenda and concerns of maturing and fast-moving field
  • Covers entrepreneurship and entrepreneurial behaviour in all sizes of business
  • Financial Times articles illustrate concepts in real-world context
  • Dedicated chapter on research methodologies in entrepreneurship
  • Suggestions for further reading and ideas for research projects in all chapters
  • International perspective reflects the role of entrepreneurship in global economic development
  • Companion website provides teaching support for lecturers

New to this Edition

  • Two new chapters on the economic and psychological aspects of entrepreneurship
  • Two new chapters on social enterprise and intrapreneurship
  • New 5-part structure to facilitate course planning
  • Annotated shortlist of Key Readings for each chapter
  • New and updated Financial Times articles throughout

Table of Contents

Contents

 

Preface to the fourth edition

Acknowledgements

Guided Tour            

Prologue: entrepreneurship in the modern world   

 

Part 1   The entrepreneur as an individual   

Chapter 1   The nature of entrepreneurship 

    1.1      What is entrepreneurship?   

    1.2      The entrepreneur’s tasks   

    1.3      The role of the entrepreneur   

    1.4      The entrepreneur as a person   

    1.5      Entrepreneurship: a style of management   

    1.6      The human dimension: leadership, power and motivation

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 2   Types of entrepreneur 

    2.1      Classifying entrepreneurs   

    2.2      Serial and portfolio entrepreneurship   

    2.3      Entrepreneurship and small business management: a distinction

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

Chapter 3   The entrepreneurial personality

    3.1      Personality and entrepreneurship: some theoretical issues   

    3.2      Schools of thinking on personality  

    3.3      Entrepreneurship and psychometric testing

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

Chapter 4   Entrepreneurship, cognition and decision making

    4.1      Cognitive approaches of entrepreneurship

    4.2      Entrepreneurship and human decision making

    4.3      Entreprenuerial confidence and overconfidence

    4.4      Entrepreneurs and the human response to risk

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

Chapter 5   Taking the entrepreneurial option  

    5.1      Who becomes an entrepreneur?   

    5.2      Characteristics of the successful entrepreneur   

    5.3      Entrepreneurial skills   

    5.4      The supply of entrepreneurs   

    5.5      Influences on the move to entrepreneurship   

    5.6      The initiation decision

    5.7      The initiation process

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

 

Part 2   The entrepreneur in the macro-economic environment

Chapter 6   The economic function of the entrepreneur   

    6.1      The entrepreneur in economic theory   

    6.2      Entrepreneurship: wealth, utility and welfare   

    6.3      Entrepreneurship and information

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

Chapter 7   Entrepreneurship and economic development

    7.1      Entrepreneurship, economic performance and economic growth

    7.2      National governance and entrepreneurship

    7.3      National cultural and entrepreneurial inclination

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 8   Not-for-profit and public entrepreneurship

    8.1      The conceptual challenge of social entrepreneurship

    8.2      Is the social entrepreneur really an entrepreneur?

    8.3      Distinguishing the social entrepreneur from the classical entrepreneur

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 9   Success, stakeholders and social responsibility

    9.1      Defining success   

    9.2      Success factors for the new venture   

    9.3      Measuring success and setting objectives   

    9.4      Success and social responsibility   

    9.5      Social responsibility and business performance   

    9.6      Understanding failure

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

 

Part 3   The entrepreneurial process and new venture creation

Chapter 10   The entrepreneurial process   

   10.1&nnbsp;    Making a difference: entrepreneurship and the drive for change 

   10.2      The entrepreneurial process: opportunity, organization and resources

   10.3      The entrepreneurial process: action and the dynamics of success

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

Chapter 11   The nature of business opportunity 

   11.1      The landscape of business opportunity   

   11.2      Innovation and the exploitation of opportunity   

   11.3      High- and low-innovation entrepreneurship   

   11.4      Opportunity and entrepreneurial motivation   

   11.5      The opportunity to create wealth   

   11.6      The opportunity to distribute wealth

    11.7      Entrepreneurship: risk, ambiguity and uncertainty

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

Chapter 12   Resources in the entrepreneurial venture   

   12.1      Resources available to the entrepreneur   

   12.2      Financial resources   

   12.3      Operating resources   

   12.4      Human resources

    12.5     Organizational process and learning as resources

    12.6     Resources, investment and risk

    12.7     Stretch and leverage of entrepreneurial resources

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 13   The entrepreneurial venture and the entrepreneurial organisation   

   13.1     The concept of organization

   13.2      Organisation and the control of resources   

   13.3      Markets and hierarchies&nnbsp; 

   13.4      Networks  

   13.5      The extended organisation and the hollow organisation

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

Chapter 14   Intrapreneurship

   14.1      The nature and value of intrapreneurship

   14.2      The challenges to intrapreneurship

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 15   The changing role of the entrepreneur in the consolidated organisation  

   15.1      The entrepreneur versus the chief executive   

   15.2      The dangers of entrepreneurial control in the mature organisation

   15.3      The role of the founding entrepreneur in the mature organisation   

   15.4      Succession in the entrepreneurial business

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

 

Part 4   Choosing a direction

Chapter 16   Entrepreneurial vision   

   16.1      What is entrepreneurial vision?   

   16.2      Developing and shaping vision   

   16.3      Communicating and sharing vision   

   16.4      Entrepreneurship and strategic foresight

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 17   The entrepreneurial mission   

   17.1      Why a well-defined mission can help the venture   

   17.2      What a mission statement should include   

   17.3      Developing the mission statement   

   17.4      Articulating the mission statement

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 18   The strategy for the venture  

   18.1      What is a business strategy?   

   18.2      Strategy process in the entrepreneurial business   

   18.3      Controlling strategy process in the venture   

   18.4      Why a well-defined strategy can help the venture   

   18.5      An overview of entrepreneurial entry strategies   

   18.6      Talking strategy: entrepreneurial strategic heuristics

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 19   The business plan: an entrepreneurial tool 

   19.1      Planning and performance   

   19.2      The role of the business plan   

   19.3      What a business plan should include   

   19.4      Business planning: analysis and synthesis   

   19.5      Business planning: action and communication   

   19.6      Structuring and articulating the business plan: the Pyramid Principle   

   19.7      Strategy, planning and flexibility

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 20   Gaining financial support: issues and approaches   

   20.1      Sources and types of financial investment   

   20.2      How backers select investment opportunities   

   20.3      The questions investors need answering   

   20.4      Playing the game: game-theoretical ideas on the entrepreneur–investor relationship

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

 

Part 5   Initiating and developing the new venture

Chapter 21   The strategic window: identifying and analysing the gap for the new business   

   21.1      Why existing businesses leave gaps in the market   

   21.2      The strategic window: a visual metaphor

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 22   Seeing the window: scanning for opportunity   

   22.1      Types of opportunities available   

   22.2      Methods of spotting opportunities   

   22.3      Screening and selecting opportunities   

   22.4      Entrepreneurial innovation

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

Chapter 23   Locating and measuring the window: positioning the new venture 

   23.1      The idea of positioning   

   23.2      Strategic positioning   

   23.3      Market positioning   

   23.4      The need for information   

   23.5      Analysing the market and identifying key issues

   23.6      Analysing the opportunity  

   23.7      Analysis and planning formality

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 24   Opening the window: gaining commitment  

   24.1      Entering the network   

   24.2      Gaining financial investment: key issues   

   24.3      Gaining human commitment   

   24.4      Establishing a presence with distributors   

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 25   Closing the window: sustaining competitiveness   

   25.1      Long-term success and sustainable competitive advantage   

   25.2      How competitive advantage is established   

   25.3      Maintaining competitive advantage

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 26    The dimensions of business growth  

   26.1      Growth as an objective for the venture   

   26.2      The process of growth   

   26.3      Financial evaluation of growth   

   26.4      Financial growth   

   26.5      Strategic growth   

   26.6      Structural growth   

   26.7      Organisational growth   

   26.8      Controlling and planning for growth   

   26.9      The venture as a theatre for human growth   

   26.10     Conceptualising growth and organisational change

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion points

Chapter 27   Consolidating the venture

   27.1      What consolidation means   

   27.2      Building success into consolidation

   27.3      Encourgaing intrapreneurship

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

    Selected case material

    Discussion point

Chapter 28   Making your contribution: researching entrepreneurship

   28.1      Entrepreneurship: an adolescent discipline   

   28.2  &nbbsp;  Entrepreneurship: the research field   

   28.3        Research paradigms in entrepreneurship   

   28.4        Research methodology in entrepreneurship

    Summary of key ideas

    Research themes

    Key readings

    Suggestions for further reading

   

Index

 

Back Cover

Strategic Entreprenuership

Fourth Edition

Philip A Wickham

'Wickham’s real strength is in offering balanced and clear introductions to a wide range of topics – the text covers more areas than I think any other entrepreneurship text at this level.’
Laura Wilson, Southampton University

Strategic Entrepreneurship is so clearly written, covers all the important ground, and suggests excellent supporting material in the further reading bibliographies.’
Pegram Harrison, Regents College, London

‘This is a great book. It really is one of the best entrepreneurship books I have seen. A great deal of useful information is covered and the cases and the discussion points are particularly valuable.’
Roberto Flören, Nyenrode University

How do you define entrepreneurship? When and where can you identify and benefit from entrepreneurial behaviour and management style? What contribution does entrepreneurship make to economic development and social responsibility?

The fourth edition of Strategic Entrepreneurship addresses these issues with an up-to-date, accessible and rigorous examination of the theory, research and practice of entrepreneurship in all types and sizes of organisations. It includes coverage on contemporary topics such as: 

  • Intrapreneurship and corporate entrepreneurship;
  • Social, not-for-profit and public enterprise;
  • Entrepreneurship and its role in economic development;
  • Research Themes & Key Readings to encourage further study;
  • Recent articles from the Financial Times.

Strategic Entrepreneurship has been written for those studying entrepreneurship as part of any degree or management course. The book presents a clear style, logical organisation of themes, and a critical discussion of key ideas.

Philip A Wickham is Research Fellow at Leeds University Business School. He is also the author of two other Financial Times Prentice Hall textbooks: Management Consulting (2004) and the Financial Times Corporate Strategy Casebook (2000).


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