|Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition||
Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition
|88.90||approx. 7-9 days|
For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.
This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.
For undergraduate and graduate courses in technology strategy, management of innovation and technology, and technology entrepreneurship.
This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance.
In order to make class preparation as easy as possible, the author considered:
Student-Friendly Writing Style
The author has taken a number of steps to ensure that the textbook is designed to help them learn course material easily:
Practical Examples and Exercises
Research helps us to understand the nature of innovation strategy process, but practical examples and exercises are necessary to keep a book grounded, helping students relate to the subject matter. To balance theory and practice:
Technology Strategy from Different Perspectives
Technology strategy for small, new companies is not the same as technology strategy for large, established firms, with a few zeros dropped off the numbers. This book identifies the issues for which technology strategy is different for the two types of firms and addresses those differences, preparing students to take on the role of both entrepreneur and/or manager.
Chapter 1: Introduction
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: Product Development
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights
Chapter 10: Capturing Value from Innovation
Chapter 11: Competitive Advantage in High Tech Industries
Chapter 12: Technical Standards
Chapter 13: Collaboration Strategies
Chapter 14: Strategy in Networked Industries
Chapter 15: Strategic Human Resource Management of Technical Professionals