Description

For undergraduate and graduate courses in entrepreneurship

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

Teaching and Learning Experience

This text will provide a better teaching and learning experience–for you and your students. Here’s how:

• Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
• Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
• Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

Features

Focus on the “Front End” of the Entrepreneurial Process

• Although the primary purpose of this book is to describe how to write a business plan, the entire “front end” of the entrepreneurial process is discussed and defined. The most effective business plan are part of a comprehensive process that include:
  • Identifying a business idea
  • Screening the idea to determine preliminary feasibility
  • Conducting a feasibility analysis
  • Writing the plan
• Feasibility Analysis Worksheets: Two worksheets are included to help students work through the feasibility analysis process. The worksheets include:
• First Screen — Helps determine the preliminary feasibility of a business idea.
• Feasibility Analysis — Contains a full analysis, which is much more comprehensive.

Give Students a Solid Point of Reference

• Sample Business Plan: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Every aspect of the plan is described and discussed to give students a solid point of reference as they build their own business plans.

Present Special Insights on Presenting and Writing a Business Plan

• Presenting a Business Plan: The final chapter in the book provides tips and suggestions for presenting a business plan with confidence and pose. Based on a 20 to 30 minute hypothetical presentation
• Business Plan Insight Boxed Feature: Each of the first ten chapters include a boxed feature that provides special insights on writing a business plan or launching a new venture.

New to this Edition

• Fresh material explains the business startup process, from the original inception of an idea to a fully fleshed-out business plan.
• NEW and updated Business Plan Insight boxed features are included.
• A revised and updated business plan for Prime Adult Fitness – the fictitious fitness center for clients aged 50+ – is completed step by step throughout the course of the book.
• NEW and updated Application Questions end each chapter.
• NEW and updated examples are embedded in each chapter, illustrating the issues facing business plan writers.
• An updated Internet Resource Table (Appendix 2.2) gives students access to online resources that will assist them in completing a First Screen Analysis and a complete business plan.

Table of Contents

• PART I. STARTING THE PROCESS
• Chapter 1. Why Plan?
• PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN
• Chapter 2. Developing and Screening Business Ideas
• Chapter 3. Feasibiity Analysis
• PART III. PREPARING A BUSINESS PLAN
• Chapter 4. Introductory Material, Executive Summary, and Description of the Business
• Chapter 5. Industry Analysis
• Chapter 6. Market Analysis
• Chapter 7. Marketing Plan
• Chapter 8. Management Team and Company Structure
• Chapter 9. Operations Plan and Product (or Service) Design and Development Plan
• Chapter 10. Financial Projections
• PART IV. PRESENTING THE BUSINESS PLAN
• Chapter 11. Presenting the Plan with Confidence
• Name Index
• Subject Index