Futureproof

Series
Pearson
Author
Minter Dial / Caleb Storkey  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
328
Pub.-date
September 2017
ISBN13
9781292186399
ISBN
1292186399
Related Titles


Product detail

Product Price CHF Available  
9781292186399
Futureproof
22.80 approx. 7-9 days

Description

Futureproof paints a complete picture of the major disruptive forces currently facing us - defining them, mapping them out and putting them into context. Covering not just the new technologies, but how they are used and related, this book provides a global view of how to navigate the disruptive forces and use them to your advantage.

Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business.

For each of the Forces, you'll discover:

  • What is it and why is it disruptive?
  • What do you need to know now?
  • What do you need to do next?

Table of Contents

  • Part 1 The mindsets
  • 1 Meaningfulness
  • 2 Responsibility
  • 3 Collaboration
  • Part 2 The forces
  • 1 The web
  • 2 The smartphone
  • 3 The cloud
  • 4 Security
  • 5 Internet of things (IoT)
  • 6 Artificial intelligence (AI)
  • 7 Big data analytics
  • 8 Blockchain and cryptocurrencies
  • 9 3D printing
  • 10 Energy storage
  • 11 Self/assisted driving
  • 12 Genomics

Back Cover

 'The opposite of Future Shock is future proof. Either sit still or move! It’s the latter that Dial and Storkey have outlined for you here. Adapt or die!'

Brian Solis, best-selling author, award-winning digital analyst, futurist and human

 

'This is a book that challenged me and made me think at every turn. It disrupted my mind!'

Mark Schaefer, consultant, speaker and author of KNOWN

 

USE DISRUPTION TO YOUR ADVANTAGE –MAKE IT AN OPPORTUNITY FOR YOUR BUSINESS.

 

Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context. First understand the Mindsets you need to be fully ready for disruption - what qualities do you need to have, how can you develop them and what should you do next?

 

Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business.

 

For each of the Forces, you'll discover:

 

• What is it and why is it disruptive?

• What do you need to know now?

• What do you need to do next?

 

BE READY, BE FUTUREPROOF

 

Author

Minter Dial is an international professional speaker and recognised expert on branding, new tech and digital strategy. President and founder of The Myndset Company, the list of blue-chip clients with which he works includes Orange, Kering Group, Remy Cointreau, Samsung, Credit Agricole, LVMH, L'Oreal, Total, Publicis and Tencent. Previously, Minter led a 16-year career with L’Oréal, including running Redken worldwide, MD of the Canadian professional subsidiary and, in his last post, as a member of the worldwide Executive Committee for the professional division. He is also the producer and author of the award-winning documentary film and book, The Last Ring Home.

Caleb Storkey is a seasoned entrepreneur, consultant and recognised expert in innovation and marketing. Founder and CEO of Storkey Media, an integrated marketing agency, Caleb works internationally with a wide-ranging client base from blue-chip companies to highly disruptive and fast growth tech start-ups. A passionate and dynamic speaker and communicator, Caleb works in the cross section between business growth, human emotions and technological advancement. Caleb bridges both the strategic 30,000ft view alongside creating implementable programmes that create strategic change and transformation for leaders and their businesses.