How to Lead

Jo Owen  
Total pages
May 2018
Related Titles

Product detail

Title no longer available

Alternative title

Product Edition Date Price CHF Available
How to Lead
6 July 2022 25.80

Table of Contents

  • Part 1 Idea: Set your direction
  • 1 Take control
  • 2 Why your idea matters
  • 3 Craft your idea: creating the future perfect
  • 4 Ideas when you are leading from the middle
  • 5 Communicate your future perfect idea
  • 6 Build your idea into a plan
  • 7 Sell your idea
  • 8 Deal with strategy
  • 9 Strategy and the art of unfair competition
  • 10 How to evaluate your idea
  • Part 2 People: Make your network work
  • 11 Find your role
  • 12 Attract the right team
  • 13 Motivate your team: theory
  • 14 Motivate your team: practice
  • 15 Motivation and moments of truth
  • 16 Delegate well
  • 17 Coach your team for performance
  • 18 Manage performance
  • 19 Deal with difficult people
  • 20 Difficult conversations
  • 21 Firing people
  • Part 3 Action: Make it happen
  • 22 Manage change
  • 23 Manage projects
  • 24 Handle conflicts
  • 25 Handle crises
  • 26 Negotiate budget and targets
  • 27 Control costs
  • 28 Make decisions in uncertainty
  • 29 Build your machine: the rhythms and routines of success
  • Part 4 Skills of success: The tradecraft of leaders
  • 30 Use time well
  • 31 Present to persuade
  • 32 Make meetings work
  • 33 Write effectively
  • 34 Read for insight
  • 35 Work the numbers
  • Part 5 Skills of success: The twenty-first-century leader
  • 36 Lead professionals
  • 37 Manage your boss
  • 38 Build influence across your organisation
  • 39 Influence decisions
  • 40 Listen to influence
  • 41 Lead in a global world
  • 42 Careering versus careers
  • 43 Craft your personal success formula
  • 44 Step up, not back: moments of truth
  • 45 Act the part
  • 46 Be the part
  • Conclusion: your leadership journey

Back Cover

Anyone can learn to be a great leader.

And everyone can learn to lead better.

This book will show you how.


With a relentless focus on the practical skills of leadership, and straightforward advice and guidance delivered with refreshing honesty and humour, How to Lead will help you quickly understand and master all the core skills you’ll need to succeed.


With How to Lead you'll learn to:

  • Be a leader people want to follow, not have to follow
  • Keep control even when you lack power
  • Turn conflict and crisis to your advantage
  • Think and act like the best leaders do

Using original research into some of the world’s best organisations across the public, private and voluntary sectors, Jo Owen cuts right through all the myths and mysteries to get straight to the heart of what you need to do and how you need to do it in order to succeed.


Jo Owen has worked with over 100 organisations around the world in most major industries and has written 15 books on leadership and management including the best-selling How to Lead, How to Manage and Tribal Business School. He is the founder of eight charities which have a collective turnover of £100 million and was awarded the OBE by the Queen for starting Teach First which is now the largest graduate recruiter in the UK. He built a business in Japan without speaking Japanese; he created HBOS business banking; was a partner at Accenture and started his career at P&G. Jo also has spent eight years working with tribes across the world to discover how they survive and succeed, and what businesses can learn from them.