Essentials of MIS, Global Edition

Series
Pearson
Author
Kenneth C. Laudon / Jane Laudon  
Publisher
Pearson
Edition
14
Language
English
Total pages
528
Pub.-date
April 2020
ISBN13
9781292342634
ISBN
1292342633
Related Titles



Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For introductory courses in Information Systems or Management Information Systems.

An authoritative, engaging introduction to MIS

Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.

The 14th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS, all updated with new figures, tables, and cases. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable to students — regardless of major — throughout their business careers.

Pearson MyLab MIS is not included. Students, if Pearson MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with Pearson MyLab MIS

MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Features

Cover the most current and essential topics in MIS

· UPDATED and EXPANDED - The chapter on Artificial Intelligence (AI) – including machine learning, natural language systems, computer vision systems, and robotics – has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.

· NEW - The chapter on Making the Business Case for Systems has been rewritten to provide expanded coverage of techniques and decision making criteria for developing a business case for the acquisition and deployment of information systems and related technologies.

· UPDATED - Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.

· UPDATED and EXPANDED - Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.

· UPDATED - New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.

· UPDATED - Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:

o Supervised and unsupervised learning

o Edge computing

o 5G networks

o General Data Protection Regulation (GDPR)

o Mobile device management (MDM)

o Data governance

o Dark web

Connect classroom knowledge to future careers

· UPDATED - The Video Cases collection, including 28 video cases – two or more per chapter – and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video.

· A Career Opportunities section in each chapter shows students specifically how this book can help them find a job and build their careers. The last major section of each chapter presents the description of an entry-level job, along with the job description and requirements.

· Interactive Sessions – two short cases in each chapter – have been redesigned for use in the classroom (or on Internet discussion boards) to stimulate student interest and active learning. Each case concludes with case study questions.

· Hands-On MIS Projects – two management decision problems, either a hands-on application software exercise or web page and blog creation tools, and a project that develops Internet business skills – close each chapter.

· Collaboration and Teamwork Projects in each chapter encourage students to work in teams to use Google Drive, Google Docs, and other open-source collaboration tools.

MyLabTM MIS is not included. Students, if Pearson MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

· Deliver trusted content: You deserve teaching materials that meet your own high standards for

New to this Edition

Cover the most current and essential topics in MIS

· The chapter on Artificial Intelligence (AI) – including machine learning, natural language systems, computer vision systems, and robotics – has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.

· The chapter on Making the Business Case for Systems has been rewritten to provide expanded coverage of techniques and decision making criteria for developing a business case for the acquisition and deployment of information systems and related technologies.

· Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.

· Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.

· New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.

· Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:

o Supervised and unsupervised learning

o Edge computing

o 5G networks

o General Data Protection Regulation (GDPR)

o Mobile device management (MDM)

o Data governance

o Dark web

Connect classroom knowledge to future careers

· The Video Cases collection, including 28 video cases – two or more per chapter – and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video.

MyLabTM MIS is not included. Students, if Pearson MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

· Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.

o Engaging Videos explore a variety of business topics related to the theory students are learning in class.

§ Conceptual Animations by author and instructor Ken Laudon walk students through three of the most important concepts in each chapter using a contemporary animation platform. Includes 36 conceptual videos, each 3 to 5 minutes in length.

o 53 Learning Tracks for additional coverage of selected topics. This edition includes new Learning Tracks for Structured Methodologies and Object-Oriented Development.

Table of Contents

  • PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
  • 1. Business Information Systems in Your Career
  • 2. Global E-business and Collaboration
  • 3. Achieving Competitive Advantage with Information Systems
  • 4. Ethical and Social Issues in Information Systems
  • PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
  • 5. IT Infrastructure: Hardware and Software
  • 6. Foundations of Business Intelligence: Databases and Information Management
  • 7. Telecommunications, the Internet, and Wireless Technology
  • 8. Securing Information Systems
  • PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
  • 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
  • 10. E-commerce: Digital Markets, Digital Goods
  • 11. Improving Decision Making and Managing Artificial Intelligence
  • PART IV: BUILDING AND MANAGING SYSTEMS
  • 12. Making the Business Case for Information Systems and Managing Projects

Download the detailed table of contents