NETOCRACY:the new power elite and life after capitalism

Alexander Bard / Jan Soderqvist  
Total pages
May 2002

Product detail

Title no longer available


The world will not live without logos, but neither will capitalism silently take over democracy. So, what comes next?     After capitalism comes netocracy. Those who can harness networks of information and master new forms of communication will control finance and legislation, forming the new business and government elites. They will inherit the power; they are the Netocrats.


Table of Contents

1. Technology: the motor of historical motion

2. Three Paradigms: feudalism - capitalism - informationalism

3. The Plurarchic Society: the end of the nation state and the crisis of democracy

4. In search of attention: information - propaganda - entertainment

5. The Netocrats and their worldview

6. Globalization: financial and cultural

7. The new biology and the ethics of the Netocracy

8. The death of man and the birth of the virtual subject

9. The network pyramids: the power hierachies of attentionalism

10. Sex and the new tribalism, virtual education and the inequality of the brains

11. Behind the firewalls: virtual revolutionaries and the civil wars of the Netocracy


Alexander Bard is a lecturer at SpeakersNet, with clients including Ericsson and the Stockholm School of Economics. He is also a writer,sociologist, philosopher and TV talk show host. An internationally renowned record producer, artist and songwriter, he is a co-founder of Scandinavia's largest independent record company, Stockholm Records. Alexander is one of the true Internet pioneers; he co-founded a number of successful e-commerce ventures, including the widely celebrated, and runs nine international networks.

Jan Söderqvist is a writer, editor, TV producer and lecturer at SpeakersNet. He is the film critic at the Swedish daily Svenska Dagbladet and a political columnist. After studying film in Los Angeles in the early 1980s Jan earned a BA in literature and worked in every media area imaginable. He has edited a number of prestigious magazines, and as a writer has covered everything from men's fashions and cooking trends to the Asian crisis and the revolution in info-technology.

Reader Review(s)

"Read it for the reason business information company Reuters published it: to understand why power in your workplace and your world isn't where you thought."New Scientist

"Contains interesting insights (into the growing likelihood of populist violence among the displaced and dispossessed.)" New Statesman

"An extraordinary book." Computer Weekly

"Digging deeper and wider than any previous effort into what the information revolution truly means, Netocracy is the must-read for anybody even remotely interested in what those kids out there are actually doing to us all with their gadgets. It's a bigger, more dramatic and very different change from what we had expected. Netocracy is the unsurpassable how and when of this whole revolution."  Kjell A. Nordström and Jonas Ridderstrale, authors of Funky Business - talent makes capital dance.

"He's seen the future.  A renaissance man of many talents, Bard is either a genius or a madman.  You decideThe Times Magazine, July 2003

"Alexander Bard, author of 80 hit singles in Scandinavia, is a record producer, Internet mogul, philosophy enthusiast, and much more." FTDynamo, Euro-Gurus


"Netocracy is a fresh take on the information revolution. Bard and Soderqvist's concepts are clear and meticulously explained...the book is a brave account of the challenges ahead." Mail & Guardian Online (South Africa)