Guide to Graphic Design, plus MyArtsLab with Pearson eText

Scott W. Santoro / PEARSON EDUCATION  
August 2013
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Guide to Graphic Design, plus MyArtsLab with Pearson eText
108.60 not defined

Free evaluation copy for lecturers


This package includes a physical copy of Guide to Graphic Design Textbook by Santoro as well as access to the eText and MyArtsLab. Your instructor will need to provide you with a course ID in order for you to access the eText and MyArtsLab.


Learn to Conceptualize, Create, and Communicate in Graphic Design.


An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer.  Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits.


Creations from top design firms and design school programs are presented in each chapter engaging readers through the book.  Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods.


This text is available in a variety of formats – digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.


A better teaching and learning experience

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

  • Personalize Learning  - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance.
  • Improve Critical Thinking - Exercises throughout the text help readers to make decisions and understanding the connection between an idea and its execution.
  • Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects.
  • Support Instructors - Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.

MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.


MyArtsLab is an integral part of the Santoro program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. 


For students

  • Personalised study plan: MyArtsLab gives you the opportunity to test yourself on key concepts and skills and generates a study plan based on topics you have not yet mastered. The study plan links to interactive exercises with guidance, to give you help when you need it most.
  • Pearson eText gives you access to an ebook that can be used on the go, and allows you to highlight, search and take notes as you read online. Access to the ebook depends on the package you have bought.
  • Interactive walkthroughs offer an in-depth look at key works of art. They feature expert audio, enable students to zoom in to see detail they couldn’t otherwise see—even in person.

  • 360-degree architectural panoramas and simulations of major monuments help students understand buildings—inside and out.

  • A complete and fully searchable guide on the forms and functions of writing about art.

For educators

  • Online assignments, tests, quizzes can be easily created and assigned to stu





  • MyArtsLab - MyArtsLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course. It provides educators a dynamic set of tools for gauging individual and class performance. And, MyArtsLab comes from Pearson—your partner in providing the best digital learning experiences.
  • MyArtsLab Margin Icons - Margin icons guide students from their reading material to videos, Closer Looks, and exercises and projects at the end of the chapter.
  • Writing about Art - A complete and fully searchable guide on the forms and functions of writing about art. Written by Henry Sayre, and available online for the first time in its entirety.
  • 12 Designer Profile - Videos, recorded by the late Hillman Curtis, are intimate portraits of designers in their studios talking about their approaches, ideas, and love for the field of graphic design.
  • Pearson eText and Chapter Audio - Like the printed text, students can highlight relevant passages and add notes. The Pearson eText can be accessed through laptops, iPads, and tablets. Download the free Pearson eText app to use on tablets. Students can also listen to their text with the Audio eText.
  • Personalized Study Plan - Students’ personalized plans promote better critical thinking skills. The study plan organizes students’ study needs into sections, such as Remembering, Understanding, Applying, and Analyzing.
  • Blackboard Single Sign-on - MyArtsLab can be used by itself or linked to any course management system. Blackboard single sign-on provides deep linking to all New MyArtsLab resources.
  • Assignment Calendar & Gradebook - A drag and drop assignment calendar makes assigning and completing work easy. Theautomatically graded assessment provides instant feedback and flows into the gradebook, which can be used in the MyLab or exported.
  • MediaShare - A new digital drop box and portfolio tool can help students submit their work to instructors and facilitate online peer critiques.
  • Customizable - MyArtsLab is customizable. Instructors choose what students’ course looks like. Homework, applications, and more can easily be turned off and off.


  • Steps in the Design Process - Readers are given step-by-step instructions on how to approach solving a specific design task.
  • Chapter Objectives - List key learning goals that readers can work to achieve in each chapter.
  • Speakout - Personal accounts and experiences from designers and educators, intended to expose students to unique and varied perspectives on the field of graphic design.


  • Designer Vignettes - Interviews from well-known designers intended to inspire students and pique their interest in the material being discussed.
  • In Practice/ In Perspective - These features provide tips that offer real-world perspectives to the specific design problems being discussed.
  • Worklist - Sets of checkpoints and practicalities help students throughout the design process.
  • Virtual Crit Wall - Readers can virtual critique works of art by following Guide to Graphic Design on Instragram @guide2graphicdesign.
    • See some of Scott Santoro’s best student work currently displayed on the critique wall in his classroom.
    • Explore Santoro’s encounters with great graphic design in New York City.
    • Readers can join the conversations,

Table of Contents



Preface.  Virtual Crit Wall, Dear Reader and Features

Chapter 1. About Graphic Design

Chapter 2. A Brief History of Graphic Design

Chapter 3. Graphic Design Concepts

Chapter 4. Researching a Graphic Design Project

Chapter 5. Generating Ideas

Chapter 6. The Elements and Principles of Form

Chapter 7. Type and Typography

Chapter 8. Proportion Systems: Grids and Alignments

Chapter 9. Concepts in Actions

Chapter 10. Visual Coding: Loading Form with Meaning

Chapter 11. Interactions and Motions Design

Chapter 12. Becoming a Designer



Scott W. Santoro is principal of Worksight, a New York graphic design studio. He holds graphic design degrees from Pratt Institute (BFA) and Cranbrook Academy of Art (MFA). He is also a graphic design professor at Pratt Institute in Brooklyn, New York, and is an active speaker on graphic design issues. Scott has served as vice president of the New York Chapter of the American Institute of Design (AIGA) and as a national screening committee member for design as part of the Fulbright program.