Beebe: Public Speaking: An Audience-Centered Approach, Global Edition

Series
Pearson
Author
Steven A. Beebe / Susan J. Beebe  
Publisher
Pearson
Cover
Softcover
Edition
9
Language
English
Total pages
432
Pub.-date
May 2014
ISBN13
9781292018393
ISBN
1292018399
Related Titles


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9781292018393
Beebe: Public Speaking: An Audience-Centered Approach, Global Edition
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Description

An audience-centered approach to public speaking 

Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world. 
 

 

 

 

Features

  • Uses an Audience-Centered Approach - The audience-centered approach is the hallmark of this top selling text and the authors’ approach to public speaking. Visual learners will appreciate the annotated audience-centered approach model that walks students through the process of constructing and delivering a successful speech, and marginal icons connect chapter content to the idea that great speeches start with an awareness of the audience-- and that awareness is a critical piece throughout the entire speechmaking process.
  • Provides New Chapter for Supporting First Speeches - A new Chapter 2, “Presenting Your First Speech,” gives students a concise overview of the audience-centered speaking model as it offers them suggestions for effectively and confidently making an initial speech at the beginning of their public speaking course.
  • Focuses on Skill Development - New Learning Objectives appear at the start of each chapter to provide students with strategies and key points for approaching the chapter. Objectives reappear at key points in the chapter to help students gauge their progress and monitor their learning. A Study Guide at the end of each chapter reviews the learning objectives and key terms, and guides students to think critically about chapter concepts and related ethical issues. Recap boxes and tables throughout the chapter summarize concepts and help students check their understanding, review for exams, and to reference key advice as they prepare their speeches. An extended example in Developing Your Speech Step by Step boxes in Chapters 5-11 provides a model of how to apply essential speechmaking concepts. After viewing the models and learning the key terms and concepts, students can use online Speaker's Workshop worksheets, as tools to help them apply chapter concepts to their own speeches.


 

New to this Edition

Chapter 1: Speaking with Confidence

  • New comparison of public speaking with conversation helps build confidence by showing students that speechmaking builds on skills they have already mastered.
  • The benefits of public speaking for improving employment and developing empowering critical-thinking skills are reinforced.
  • Expanded summary of the history of public speaking adds discussion of Roman orators and of today’s communication technology.
  • Updated research reinforces advice for overcoming speaking anxiety and building confidence.

Chapter 2: Presenting Your First Speech

  • This new chapter provides an overview of the audience-centered speaking process, jump-starting the speechmaking process for students who are assigned to present speeches early in the term.
  • Advice is provided for effectively delivering speeches via videoconferencing and similar communication technology.
  • New sample first speech allows students to see how another student speaker successfully applied the concepts discussed in the chapter.

Chapter 3: Speaking Freely and Ethically

  • A revised and updated discussion of free speech helps students understand the evolution of interpretation of the First Amendment.
  • New discussion and figure emphasize the global nature of free speech in the era of social media.
  • New examples throughout the chapter keep material current and relevant to readers.

Chapter 4: Listening to Speeches

  • The chapter is streamlined by removing the discussion of receiver anxiety as a barrier to listening.
  • Updated discussion of listening styles helps students use the strengths and overcome the challenges of their particular listening style.
  • A new figure can be used by students as a guide or checklist when evaluating other speakers.
  • Updated research throughout the chapter keeps material current and relevant to readers.

Chapter 5: Analyzing Your Audience

  • An updated discussion of sex, gender, and sexual orientation emphasizes the importance of considering variations in listeners’ gender and sexual identities.
  • This chapter introduces the first of the updated Developing Your Speech Step by Step boxes, which provide students with an extended example of how to implement audience-centered speechmaking concepts.

Chapter 6: Developing Your Speech

  • Updated lists of potential speech topics can spark students’ own topic brainstorming.
  • New examples throughout the chapter keep the material in this popular chapter current and relevant to readers.

Chapter 7: Gathering and Using Supporting Material

  • An updated section on evaluating Internet resources adds new discussion of Wikipedia and page domains as it guides students to think critically about information they find on the Internet.
  • New examples throughout the chapter model effective incorporation of the different types of supporting material discussed in the chapter.

Chapter 8: Organizing and Outlining Your Speech

  • This chapter combines two previously separate, but closely related, chapters on organizing outlining speeches.
  • The combined chapter has been streamlined by removing the discussion of delivery outlines, as they are synonymous with speaking notes for many speakers.
  • A revised discussion of signposting helps students understand how these organizational clues help communicate their message to listeners.
  • The chapter offers information to help students evaluate technological options, such as using a tablet computer to hold speaking notes.
  • A new Sample Preparation Outline gives students a complete model of the best practices in organization and outlining.

Chapter 9: Introducing and Concluding Your Speech

  • New examples of effective introductions and conclusions from both student and seasoned speakers show students how to implement the techniques described in the chapter.

Chapter 10: Using Words Well: Speaker Language and Style

  • New table reinforces students’ understanding by providing a visual analysis of memorable structures John F. Kennedy Jr. used in his inaugural address.
  • New examples clarify discussions of metaphors, inversion, suspension, parallelism, antithesis, and alliteration.

Chapter 11: Delivering Your Speech

  • This chapter provides additional guidance in effective use of eye contact, gestures, and facial expressions when delivering speeches using videoconferencing or similar technology.
  • Discussions of using microphones and proper attire have been updated with advice on current trends.

Chapter 12: Using Presentation Aids

  • Updated information on two-dimensional presentation aids discusses using photographs, drawings, maps, graphs, and charts the “old-fashioned way,” as well as in computer-generated presentation aids.
  • The discussion of computer-generated presentation aids has been extended beyond PowerPoint™ to include other popular presentation software.
  • An updated discussion of using video aids and audio aids includes references to current technology, such as smartphones, that makes it easy for speakers to create their own video or audio aids, as well as an evaluation of cloud storage of presentation aids.

Chapter 13: Speaking to Inform

  • New information on storytelling helps students understand the universal appeal of stories and their use in gaining and maintaining listeners’ attention.
  • New examples and updated research throughout the chapter keep material current and relevant to readers.

Chapter 14: Understanding Principles of Persuasive Speaking

  • Expanded discussion and examples clarify and enhance students’ understanding of cognitive dissonance theory.
  • Clarifications and examples help students understand theories related to persuasion and how those theories are applied at every step of the audience-centered speaking model to their persuasive speeches.

Chapter 15: Using Persuasive Strategies

  • New section on reasoning by sign expands the repertoire of reasoning techniques students can use in their persuasive speeches.
  • Advice for adapting persuasive techniques to culturally diverse audiences has been enhanced by introducing each technique with a reminder of the central role of the audience in public speaking.
  • A new Sample Persuasive Speech gives students a complete model of how to use the motivated sequence and other principles of persuasion.

Chapter 16: Speaking for Special Occasions and Purposes

  • New chapter opening examples reinforce the value of public speaking with dollars-and-cents evidence.
  • New examples throughout the chapter demonstrate models of speeches for ceremonial occasions including commencement addresses, keynote addresses, and eulogies, as well as humorous speeches.

 

Table of Contents

In this Section:

1. Brief Table of Contents

2. Full Table of Contents

 

1. Brief Table of Contents

 

Chapter 1: Speaking with Confidence   
Chapter 2: Presenting Your First Speech   
Chapter 3: Speaking Freely and Ethically   
Chapter 4: Listening to Speeches   
Chapter 5: Analyzing Your Audience   
Chapter 6: Developing Your Speech   
Chapter 7: Gathering and Using Supporting Material   
Chapter 8: Organizing and Outlining Your Speech   
Chapter 9: Introducing and Concluding Your Speech   
Chapter 10: Using Words Well: Speaker Language and Style  
Chapter 11: Delivering Your Speech   
Chapter 12: Using Presentation Aids   
Chapter 13: Speaking to Inform   
Chapter 14: Understanding Principles of Persuasive Speaking   
Chapter 15: Using Persuasive Strategies   
Chapter 16: Speaking for Special Occasions and Purposes 
Appendix A: Speaking in Small Groups   
Appendix B: Speeches for Analysis and Discussion  

2. Full Table of Contents

 

Chapter 1: Speaking with Confidence
What is Public Speaking?
Why Study Public Speaking?
The Communication Process
The Rich Heritage of Public Speaking
Improving Your Confidence as a Speaker

 

Chapter 2: Presenting Your First Speech
Consider Your Audience
Select and Narrow Your Topic
Determine Your Purpose
Develop Your Central Idea
Generate the Main Ideas
Gather Supporting Material
Organize Your Speech
Rehearse Your Speech
Deliver Your Speech

 

Chapter 3: Speaking Freely and Ethically
Speaking Freely
Speaking Ethically

 

Chapter 4: Listening to Speeches

Overcoming Barriers to Effective Listening
How to Become a Better Listener
Improving Listening and Critical Thinking Skills
Analyzing and Evaluating Speeches


Chapter 5: Analyzing Your Audience
Gathering Information about Your Audience
Analyzing Information about Your Audience
Adapting to Your Audience
Analyzing Your Audience before You Speak
Adapting to Your Audience as You Speak
Analyzing Your Audience after You Speak

 

Chapter 6: Developing Your Speech
Select and Narrow Your Topic
Determine Your Purpose
Develop Your Central Idea
Generate and Preview Your Main Ideas
Meanwhile, Back at the Computer . . .

 

Chapter 7: Gathering and Using Supporting Material
Sources of Supporting Material
Research Strategies
Types of Supporting Material
The Best Supporting Material

 

Chapter 8: Organizing and Outlining Your Speech
Organizing Your Main Ideas
Integrating Your Supporting Material
Organizing Your Speech for the Ears of Others: Signposting
Outlining Your Speech

 

Chapter 9: Introducing and Concluding Your Speech
Purposes of Introductions
Effective Introductions
Purposes of Conclusions
Effective Conclusions

 

Chapter 10: Using Words Well: Speaker Language and Style
Using Words Effectively
Adapting Your Language Style to Diverse Listeners
Crafting Memorable Word Structures

 

Chapter 11: Delivering Your Speech
The Power of Speech Delivery
Methods of Delivery
Characteristics of Effective Delivery
Audience Diversity and Delivery
Rehearsing Your Speech: Some Final Tips
Delivering Your Speech
Responding to Questions

 

Chapter 12: Using Presentation Aids
The Value of Presentation Aids
Types of Presentation Aids
Guidelines for Developing Presentation Aids
Guidelines for Using Presentation Aids

 

Chapter 13: Speaking to Inform

Types of Informative Speeches
Strategies to Enhance Audience Understanding
Strategies to Maintain Audience Interest
Strategies to Enhance Audience Recall
Developing an Audience-Centered Informative Speech

 

Chapter 14: Understanding Principles of Persuasive Speaking
The Goals of Persuasion 
How Persuasion Works
How to Motivate Listeners
How to Develop Your Audience-Centered Persuasive Speech

 

Chapter 15: Using Persuasive Strategies
Enhancing Your Credibility
Using Logic and Evidence to Persuade
Using Emotion to Persuade
Strategies for Adapting Ideas to People and People to Ideas
Strategies for Organizing Persuasive Messages

 

Chapter 16: Speaking for Special Occasions and Purposes
Public Speaking in the Workplace
Ceremonial Speaking
After-Dinner Speaking: Using Humor Effectively

 

Appendix A: Speaking in Small Groups 
Solving Problems in Groups and Teams  
Participating in Small Groups  
Leading Small Groups 

 

Appendix B: Speeches for Analysis and Discussion 
I Have a Dream, Martin Luther King Jr.  
2013 Inaugural Address, Barack Obama
Duke University Commencement Address, Melinda Gates
You’re Not Special, David McCullough, Jr.
Elvis, Angelitta Armijo