Managing Interactive Media

Elaine England / Andy Finney  
Total pages
February 2007
Related Titles


This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.


  • Covers the life cycle of interactive media production from the project manager’s perspective, defining her/his responsibilities and offering practical guidance and solutions
  • ‘Top Tips’ provide guidelines for managing effective digital media projects
  • Task-based exercises in each chapter help to reinforce understanding of the concepts presented

New to this Edition

  • ‘Industry Insights’ at the start of each chapter put the material into a real-world business context
  • Increased coverage of user’s role in design
  • Stronger emphasis on industry opinion

Table of Contents

1. The IMP (Interactive Media Project) context
2. Initiating interactive projects 1
3. Initiating interactive projects 2 – scoping the project
4. Stakeholders and their influence
5. The client/developer partnership approach to projects
6. Troubleshooting common development problems of interactive projects – developer perspective
7. Troubleshooting common development problems of interactive projects – commissioner perspective
8. The user’s contribution – usability and accessibility
9. Interactive media testing and archiving
10. Legal issues 1
11. Legal issues 2
12. The e-marketing revolution and its impact
13. Team management and interactive projects


Back Cover


Managing Interactive Media

Project Management for Web and Digital Media


4th Edition


Elaine England and Andy Finney


The latest edition of this definitive guide to managing interactive projects (formerly known as Managing Multimedia) has been completely rewritten in a single volume to provide a ‘one stop’ resource for students and practitioners alike.


Highlights of the 4th Edition include


Ø      Each chapter begins with Industry Insights to provide a real business context;

Ø      ‘Top Tips’ provide you with guidelines for managing effective digital media projects;

Ø      An increased emphasis on the role of users in the design process, and less focus on the underlying technologies, which can change rapidly.


Check out the Companion Website for a rich collection of resources for students, instructors and practitioners, including PowerPoint slides, audio and text interviews with key industry players, and links to other resources.


About the Authors


Elaine England and Andy Finney are well-established consultants and practitioners in interactive media. They have extensive experience of projects in a range of sectors including online media, retail, e-learning, government and research. They are also known internationally for their training on interactive media project management and related topics. Through this training they have developed skills for a new generation of interactive media project managers throughout the industry.

Instructor Resources