Description

Quantitative Approaches in Business Studies provides a clear and accessible introduction to the subject, carefully designed to build students' confidence in quantitative methods. The latest edition is revised throughout, with practical examples and case studies incorporating the learning material.

Features

Hallmark features of this title

A wide coverage of learning material around quantitative methods

• Clear and accessible content, setting the learning expectations for your quantitative methods course.
• A unique and user-friendly style, designed to build your students' confidence in quantitative methods.

Encourages your students' conceptual understanding as well as practical aptitude of the subject

• From its revision of basic mathematics at the beginning, the textbook covers a range of subjects and concludes with a discussion of statistical research methods for student projects.
• Helps your students understand the crucial contribution of statistical and mathematical techniques to the different aspects of an organisation - from its effective running to the decision-making and operational efficiency.

New to this Edition

New and updated features of this title

• Access to MyMathLab Global, an unrivalled online tutorial and assessment system.
• Many new 'Quantitative Methods in Practice' examples, drawn from recent and topical articles in the press and beyond.
• Substantial case-studies at the end of each chapter, integrating the material of the chapter.
• Content revised and updated throughout.

Table of Contents

Back Cover

Quantitative Approaches in Business Studies provides a clear and accessible introduction to quantitative methods, ideal for students of business and management on undergraduate, Masters and professional courses.

With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects.

New for this edition

• Access to MyMathLab Global, an unrivalled online tutorial and assessment system.
• Many new 'Quantitative Methods in Practice' examples, drawn from recent and topical articles in the press and beyond.
• Substantial case-studies at the end of each chapter, integrating the material of the chapter.
• Revised and updated throughout.

MyMathLab Global will generate a personalised study plan for you and provide extensive practice questions exactly where you need them.

• Interactive questions with randomised values allow you to practise the same concept as many times as you need until you master it.
• Guided solutions break down the question for you step-by-step.
• A full e-book links out to the relevant part of the text while you are practising.

Students, if interested in purchasing this title with MyMathLab Global, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Visit www.mymathlab.com/global to access MyMathLab Global.

Clare Morris has taught quantitative methods to students of business, from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently Emeritus Professor at the University of Gloucestershire.

Author

Clare Morris has taught quantitative methods to students of business from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently an Emeritus Professor at the University of Gloucestershire.