# Quantitative Approaches in Business Studies

Series
Financial Times
Author
Clare Morris
Publisher
Pearson
Cover
Softcover
Edition
8
Language
English
Total pages
544
Pub.-date
October 2011
ISBN13
9780273738633
ISBN
0273738631
Related Titles

#### Product detail

Product Price CHF Available
9780273738633
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### Description

Quantitative Approaches in Business Studies provides a clear and accessible introduction to the subject, carefully designed to build students' confidence in quantitative methods. The latest edition is revised throughout, with practical examples and case studies incorporating the learning material.

## Features

### Hallmark features of this title

#### A wide coverage of learning material around quantitative methods

• Clear and accessible content, setting the learning expectations for your quantitative methods course.
• A unique and user-friendly style, designed to build your students' confidence in quantitative methods.

#### Encourages your students' conceptual understanding as well as practical aptitude of the subject

• From its revision of basic mathematics at the beginning, the textbook covers a range of subjects and concludes with a discussion of statistical research methods for student projects.
• Helps your students understand the crucial contribution of statistical and mathematical techniques to the different aspects of an organisation - from its effective running to the decision-making and operational efficiency.

## New to this Edition

### New and updated features of this title

• Access to MyMathLab Global, an unrivalled online tutorial and assessment system.
• Many new 'Quantitative Methods in Practice' examples, drawn from recent and topical articles in the press and beyond.
• Substantial case-studies at the end of each chapter, integrating the material of the chapter.
• Content revised and updated throughout.

Introduction: Why quantitative methods?

#### Part 1 NUMBERS – how we handle them

1. Tools of the trade: basic numeracy skills

#### Part 2 NUMBERS – a means of communication

1. Obtaining the figures: data and data collection
2. Presenting the figures: tables and diagrams
3. Summarising the figures: measures of location and spread
4. Measuring changes: index numbers

#### Part 3 NUMBERS – a basis for deduction

1. A firm foundation: elementary probability
2. Patterns of probability: some distributions
3. Estimating from samples: inference
4. Checking a theory: hypothesis testing
5. Making it better: statistics and quality improvement
6. Looking for connections: correlation
7. Spotting the relationship: line fitting
8. Multiple regression

#### Part 4 NUMBERS – a tool of planning

1. Planning an inventory policy: stock control and simulation
2. Forecasting: time-series, semi-log graphs and exponential smoothing
3. Allowing for interest: financial mathematics
4. Planning production levels: linear programming
5. Planning a project: network analysis
6. Quantitative methods in the student research project
7.

## Back Cover

Quantitative Approaches in Business Studies provides a clear and accessible introduction to quantitative methods, ideal for students of business and management on undergraduate, Masters and professional courses.

With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects.

New for this edition

• Access to MyMathLab Global, an unrivalled online tutorial and assessment system.
• Many new 'Quantitative Methods in Practice' examples, drawn from recent and topical articles in the press and beyond.
• Substantial case-studies at the end of each chapter, integrating the material of the chapter.
• Revised and updated throughout.

MyMathLab Global will generate a personalised study plan for you and provide extensive practice questions exactly where you need them.

• Interactive questions with randomised values allow you to practise the same concept as many times as you need until you master it.
• Guided solutions break down the question for you step-by-step.
• A full e-book links out to the relevant part of the text while you are practising.