Description
Revel™ is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.
For introductory courses in Technical Communication.
Drawn from the strengths of their acclaimed Technical Communication, Gurak and Lannon’s Revel™
Strategies for Technical Communication in the Workplace helps professionals in all fields adapt their communication strategies as they navigate the global marketplace. This innovative book offers a clear and concise writing style, practical applications, numerous sample documents, coverage of technology and global issues, and many useful checklists to prepare for any situation.
The 4th Edition maintains its focus on audience and purpose, while offering many new features — particularly updated discussions and examples of digital communication technologies. And with a fresh new look and brief format, it’s sure to appeal to students of all writing levels.
Features
Hallmark features of this title
- Organized around 5 essential questions: What needs to be done? What should it look like? How do I do it? What should be avoided? And how well have I done it?
- Content highlights technical communication as a social transaction involving individuals, teams, companies, and global organizations.
- Focused on audience and purpose, students will research, summarize and customize information to meet different situations.
- Students begin by “doing,” first using prior knowledge to draft each chapter’s featured document; then applying new knowledge to refine their draft.
- Key strategies are summarized in boxes that provide additional pointers for approaching each communication situation and end-of-chapter checklists summarize content and guide self-assessment of drafts.
- Free download: The Pearson Guide to the 2021 MLA Handbook.
New to this Edition
New and updated features of this title
Provide complete, yet streamlined, coverage
- UPDATED: Brief but thorough, this concise text includes up-to-date coverage of writing for the Web, text messages, social networks, and online videos, as well as the more traditional letters, memos, proposals, formal reports, and oral presentations.
- NEW: Updated discussions and examples of digital communication technologies are provided throughout, including topics such as “universal design” of Web pages, a new section on fairness considerations in Web-based communication, personal vs, workplace use of social media, using Instagram on the job, and the legal issues surrounding social media at work.
Emphasize modeling and practice
- UPDATED: Model documents throughout have been revised or updated. They are accessible, engaging, easy to emulate, and often fully annotated.
- NEW: Learning Objectives, at the outset of each chapter, are now tied indirectly to the major sections of the chapter.
- UPDATED: Chapter-ending applications exercises, many of them new, fall into 4 categories: General Applications (for individual practice), Team Applications (for pair or group practice), Global Applications (for highlighting global issues in workplace communication), and Computer/Web-based Applications (for highlighting uses of technology in workplace communication).
Table of Contents
Table of Contents
Author
About our authors
Laura J. Gurak is professor and founding chair of the Department of Writing Studies at the University of Minnesota, where she teaches courses in technical writing and digital communication. She holds an MS in technical communication and a PhD in communication and rhetoric from Rensselaer Polytechnic Institute. She is the author of 2 books from Yale University Press, one of which was the first book-length study of online social actions. Gurak is also coeditor of several edited collections and author on numerous conference presentations and papers. She is a recipient of the Society for Technical Communication’s Outstanding Article award. Gurak has authored and coauthored 5 textbooks in technical communication, published by Pearson. She has worked as a software developer, technical writer and communications consultant for various companies and organizations.
John Lannon is Professor Emeritus and former Director of Writing at the University of Massachusetts, Dartmouth, where he developed the undergraduate major in professional writing and later codeveloped the MA program in professional writing. He has also taught at Cape Cod Community College, University of Idaho, Southern Vermont College and University of Strasbourg. He has authored and coauthored 5 major textbooks in business communication, rhetoric and technical communication; book reviews; filmstrips; environmental documents and instructional software. He is the recipient of a NDEA Fellowship and Fulbright Lectureship. He holds a BS, MA and PhD from the University of Massachusetts, Amherst. His initial training and work were in biomedical science and technology with the USAF. He has also served as a communications consultant for various companies and government institutions.
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