Technical Communication: Pearson New International Edition

Series
Pearson
Author
Sharon J. Gerson / Steven M. Gerson  
Publisher
Pearson
Cover
Softcover
Edition
8
Language
English
Total pages
704
Pub.-date
July 2013
ISBN13
9781292024653
ISBN
1292024658
Related Titles


Product detail

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9781292024653
Technical Communication: Pearson New International Edition
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Description

For courses in technical communication, technical writing, business communication, and business writing.

 

Technical Communication: Process and Product, 8e by Sharon J. Gerson and Steven M. Gerson, provides a proven, complete methodology that emphasizes the writing process and shows how it applies to both oral and written communication. With an emphasis on real people and their technical communication, it provides complete coverage of communication channels, ethics, and technological advances. This edition includes information on dispersed teams, collaboration tools, listening skills, and social networking. Using before/after documents, authentic writing samples and skill-building assignments, the book provides a balance of how-to instruction with real-world modeling to address the needs of an evolving workplace.

Features

For courses in technical communication, technical writing, business communication, and business writing.

 

Technical Communication: Process and Product, 8e by Sharon J. Gerson and Steven M. Gerson, provides a proven, complete methodology that emphasizes the writing process and shows how it applies to both oral and written communication. With an emphasis on real people and their technical communication, it provides complete coverage of communication channels, ethics, and technological advances. This edition includes information on dispersed teams, collaboration tools, listening skills, and social networking. Using before/after documents, authentic writing samples and skill-building assignments, the book provides a balance of how-to instruction with real-world modeling to address the needs of an evolving workplace.

 

 

Hallmark Features

 

A proven, complete writing methodology that emphasizes the writing process—and shows how it applies to both oral and written communication.

  • Provides the Writing Process at Work with examples of prewriting, writing, and rewriting and a revision checklist for each major communication channel.
  • Focuses on businesspeople facing communication challenges. 

An emphasis on real people and their writing challenges and experiences—see Communication at Work scenarios, Spotlights, and the Writing Process at Work.

  • Illustrates on-the-job communication concerns using authentic samples and accounts. 

Numerous example-driven features, including the following

  • Frequently Asked Question boxes—provide answers to some of the most pressing concerns.
  • Technology Tipsshow students how to use Microsoft 2010.
  • Dot Com Updates direct students to useful web sites and online resources.
  • Checklists—guide students through the revision stage of their writing.
  • Real-world examples with callouts—show students illustrations of authentic documents.
  • Before/after examplesprovide actual documents written by real businesspeople before and after revision.
  • Documents for different audiences—include examples of documents written for lay, low-tech and high-tech audiences.

A variety of skill-building assignments, including

  • Individual and Collaborative Activities
  • Case Studies
  • Individual and Team Projects
  • Problem-Solving Think Pieces
  • Web Workshops

 

MyTechCommLab—www.mytechcommlab.com:

  • Over 80 model documents
  • 50 Interactive documents
  • Grammar, Mechanics, and Writing Help
  • Document Design Resources: A Writing Process Tutorial

New to this Edition

1) Up-to-date discussions and full coverage of collaboration and the workplace.  An introductory chapter (Ch. 1); social media (Ch. 8); user manuals (Ch. 14); Web design (Ch. 15); proposals (Ch. 18); and many other chapters reveal different strategies for teamwork in a diverse workplace, including collaborative uses of  wikis, Skype, Twitter, Webinars, instant messaging, LinkedIn, and more.  All chapters (1-19) provide end-of-chapter activities for teams.

2) Exciting new chapter 5, “Ethical Considerations.” This chapter allows you to reflect on the implications of applying ethical strategies to technical communication.

3) Technological advances.  Learn modern communication techniques with updated content about mobile apps, smartphones, screencasting, video resumes (vesumes), portfolios, and Prezi.

4) Addition of new content. Read about the use of social media (Ch. 8) in business, updated graphics reflecting today’s workplace (Ch. 11), and an all-new proposal on mobile apps (Ch. 18).

5) Field research skills through the use of social media sites. Learn about modern research techniques through Facebook, Twitter, blogs, and more. 

6) The job search and portfolios.  To compete in a difficult job market, create portfolios in PDF format, PowerPoint format, and Web-based format; use LinkedIn in the job search; avoid digital dirt; read a job package including a job advertisement, resume, and letter of application; and post video resumes.

7) Case studies for every chapter and new models of correspondence. Case studies cover up-to-date topics such as crisis communication, green technology, mobile apps, and software security issues and allow students to role play as they create appropriate documents.