ISBN | Product | Product | Price CHF | Available | |
---|---|---|---|---|---|
Workplace Communication: The Basics, Global Edition |
9781292062372 Workplace Communication: The Basics, Global Edition |
97.60 |
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Workplace Communications is the first brief, less theory-intensive text that focuses on the fundamentals of workplace communication specifically intended for applied writing courses in community colleges and similar settings.
Written in a conversational style and featuring a clean, uncluttered page layout, Workplace Communications is designed to be accessible. The high quantity of examples, illustrations, and exercises emphasize practical applications to ensure the text is user-friendly. Workplace Communications is an ideal text to bridge business communication and technical communication courses.
Brief treatment of core concepts and genres most commonly covered in workplace communication courses at community colleges affords greater accessibility to students and enables instructors to cover all the topics in the book in a single term.
What’s New in the Sixth Edition?
The sixth edition retains all the essential features of the earlier versions while incorporating much new material:
· Updated model documents throughout.
· New emphasis on writing as a three-step process: prewriting, drafting, and rewriting.
· Streamlined coverage of workplace correspondence, with one comprehensive chapter devoted to memos, e-
mail, and business letters.
· More-tightly focused treatment of short reports.
· Collateral coverage of evaluating—rather than simply delivering—oral presentations.
· Additional discussion of finding, evaluating, and using print and electronic sources for research-based writing.
· Targeted explanation of summarizing, paraphrasing, and quoting properly to avoid plagiarism.
· Fresh examples of MLA and APA documentation styles.
Contents
Preface
Chapter 1 The Keys to Successful Communication: Purpose, Audience, and Tone
Purpose
Audience
Tone
Exercises
Chapter 2 Workplace Correspondence
Memos and E-mails
Business Letters
Checklist: Evaluating a Memo or E-mail
Checklist: Evaluating a Business Letter
Exercises
Chapter 3 Effective Visuals: Tables, Graphs, Charts, and Illustrations
Principles of Effective Visuals
Tables
Graphs
Line Graphs
Bar Graphs
Charts
Flowcharts
Organizational Charts
Gantt Charts
Circle Charts
Illustrations
Photographs
Drawings
Diagrams
Checklist: Evaluating a Visual
Exercises
Chapter 4 Short Reports: Page Design, Formats, and Types
Page Design
Report Formats: Memo, Letter, and Booklet
Types of Reports
Incident Report
Progress Report
Recommendation Report
Travel Report
Exercises
Checklist: Evaluating a Memo Report
Chapter 5 Summaries
Types of Summaries: Descriptive, Informative, and Evaluative
Summarizing Print Sources
Summarizing Nonprint Sources
Checklist:Evaluating a Summary
Exercises
Chapter 6 Fliers, Brochures, and Newsletters
Fliers
Checklist: Evaluating a Flier
Brochures
Checklist: Evaluating a Brochure
Newsletters
Checklist: Evaluating a Newsletter
Exercises
Chapter 7 Instructions and Procedure Descriptions
Instructions
Procedure Description
Avoiding Liability
Checklist: Evaluating Instructions and Procedure Descriptions
Exercises
Chapter 8 Job Application Process: Letter, Résumé, Interview, and Follow-Up
Application Letter
Résumé
Traditional Résumé
Scannable Résumé
Interview
Follow-up
Checklist: Evaluating an Application Letter, Résumé, and Follow-Up
Exercises
Chapter 9 Oral Presentations: Preparation and Delivery
Preparation
Preliminaries
Rehearsal
Delivery
Introductions and Conclusions
Vocal Factors
Physical Factors
Eye Contact
Presentation Aids
Checklist: Evaluating a Public Speaker
Enthusiasm
Exercises
Chapter 10 Proposals
Solicited Proposals
Unsolicited Proposals
Internal and External Proposals
Formats of Proposals
Objectives of Proposals
Checklist: Evaluating a Proposal
Exercises
Chapter 11 Long Reports: Format, Collaboration, and Documentation
Format
Transmittal Document
Title Page
Abstract
Table of Contents
List of Illustrations
Glossary
Text
Visuals
Pagination
Collaboration
Documentation
Bibliography
Parenthetical Citations
Checklist: Evaluating a Long Report
Exercises