Cost of Business, The (A Longman Topics Reader)

Series
Longman
Author
Shane Borrowman  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
256
Pub.-date
September 2010
ISBN13
9780205562947
ISBN
0205562949
Related Titles


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9780205562947
Cost of Business, The (A Longman Topics Reader)
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Description

This Longman Topics edition, The Cost of Business, addresses the issues of business. Topics include the Entertainment of Business, Business and Class, Practices and Economics.

Table of Contents

Introduction

 

Chapter I: The Businesses of Entertainment

 

1.  Struby, Tim. “A Fist Full of Dollars.” Maxim (2007)

 

2.  Thompson, Clive.  “The Sims: Suburban Rhapsody.” Psychology Today (2003)

 

3.  Crockett, Roger O., “Tiger Woods.”  Business Week (2008)

 

4.  Grudzen, Corita R. and Peter R. Kerndt, “The Adult Film Industry: Time to Regulate?” PLOS Medicine (2007)

 

5.  Tilley, Steve. “And Now A Game From Our Sponsor.” Official Xbox Magazine (2007)

 

Chapter II:  Big Ideas Launching Bigger Businesses

 

1.  Beaver, William.  “The Student Loan Scandal.” Commentary (2008)

 

2.  Horovitz, Bruce. “Starbucks Cutting More Jobs, Closing Stores.” USAToday (2009)

 

3.  Gunther, Marc, Doris Burke, and Jia Lynn Yang, “The Green Machine.”  Fortune (2006)

 

4.  Goldberg, Jeffrey. “Selling Wal-Mart” The New Yorker (2007)

 

5.  Schlosser, Eric.  “The Prison-Industrial Complex.”  The Atlantic Monthly (1998)

 

Chapter III:  Business Practices

 

1. White, Michael.  “Brandstake Ownership.”  Marketing (2008)

 

2.  Spurlock, Morgan.  “Do You Want Lies With That?”  from Don't Eat This Book: Fast Food and the Supersizing of America  (2005)

 

3.  Stelter, Brian.  “Facebook's Users Ask Who Owns Information.” The New York Times (2009) 

 

4.  Fishman, Charles.  “'But Wait, You Promised . . .' 'And You Believed Us?  Welcome to the Real World, Ma'am.'”  Fast Company (2001)

 

5.  Rodriguez, Adrian. “Check Cashing Outlets Financed by Large Banks, Study Finds” The Business Journal (2005)

 

Chapter IV:  Business Economies

 

1. Fraser, Joelle.  “An American Seduction:  Portrait of a Prison Town.” (2003)

 

2.  Armstrong, Stephen. “The New Spies.” New Statesman (2008)

 

3. Miller, John.  “Call It Slavery.” Wilson Quarterly (2008)

 

4. Siklos, Richard.  “A Virtual World but Real Money.” The New York Times (2006)

 

5. Walker, David M. “What the Country Needs? A Fiscal Triple Play” USAToday (2009)

 

Chapter V:  Business of/and Class

 

1.   Newman, Andrew Adam. “The Color of Money.” Adweek (2008)

 

2.   Ehrenreich, Barbara. “Maid to Order.” from Harper's Magazine (2001)

 

3.   Sanders, Scott Russell. “The Men We Carry in Our Minds.” from The Paradise of Bombs (1984)

 

4.   Copeland, Larry “African Americans Feel Auto Industry's Pain” USA Today (2009)

 

5.   Cui, Allison and Kheehong Song. “Understanding China's Middle Class.” ChinaBusiness Review (2009)