Features

• Assignments walk students through the process for doing different kinds of analyses -- argument analysis, structure analysis, style analysis, and more.
• Shows how to analyze a range of texts, print, visual, and multimedia.
• Includes authors’ own analyses as models for students, as well as 4 complete student model papers.
• Introduces students to rhetorical concepts (both classical and modern) that are relevant to rhetorical analysis.

Table of Contents

Preface

            What is Rhetoric?

            What is Rhetorical Analysis?

            What is the Rhetorical Perspective?

            What Can you Find in this Book?

Chapter 2         Kairos and the Rhetorical Situation

            Kairos           

            Aspects of the Rhetorical Situation

            Analysis 1: Kairos and the Rhetorical Situation in “Letter from Birmingham Jail”

            Analysis 2: Volkswagen’s 1960 “Why” Ad and the Historical-Cultural Context

            Writing a Kairos Analysis

            Student Analysis of Kairos and a Recent Documentary:

            Rebecca Reilly, “The Kairos of War”

Chapter 3         Argumentation

            The Classical Pisteis: Ethos, Logos, Pathos

            Reasons and Evidence: the Artistic and Inartistic Pisteis

            Argument and the Structure of Practical Reasoning

            Classical Terms for Argument:

            Enthymeme and Epicheireme

            More Classical Terms: “Topics” and “Stases” of Argument

            Sample Analysis: Enthymematic Argument in the First Half of “Letter from Birmingham Jail”

            Writing an Argument Analysis

            Student Analysis of Argument in a Video Game:

            David Daniels, “Building an Electronic Empire

            with Argument”

Chapter 4         Structure

            Basic Princi