|Introduction to Creativity and Innovation for Engineers, Global Edition||
Introduction to Creativity and Innovation for Engineers, Global Edition
|85.90||approx. 7-9 days|
For courses in creativity and innovation for engineers.
Emphasizing the Importance of Innovation and Creativity for Engineers
This first edition of Introduction to Creativity and Innovation for Engineers was primarily designed for engineering students interested in acquiring knowledge, skills, and attitudes (KSA) that will help them be more creative and innovative. While intended primarily for engineering students, the widely applicable principles, ideas, tools, and methods introduced will also be useful for practicing engineers and as well as members of other disciplines.
The text argues for a “whole-brain” approach to the study of engineering, using neuroscience as a foundation. While the left brain (logical and analytic) is essential to the study of engineering, the author believes that engineering students and practitioners will be more successful if they learn to also engage in more right brain processing (intuitive and emotional). Similarly, they should draw on knowledge of conscious and subconscious thinking and view the brain as a muscle that can be continuously strengthened.
Building on that “Neuroscience 101” foundation, the text prepares future and current engineers to work smarter–either as individuals or within teams and organizations–by generating and developing new ideas. The nine chapter structure uses clear objectives, many examples, and numerous exercises to explicate its methods, ultimately enabling students and practitioners to realize that they’re already capable of creative - innovative thinking. They only need to apply the 20 methods described in the book to unlock their brain’s natural capabilities and then produce creative-innovative results for their benefit and for the benefit of others.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
1. Why Should You Learn More About Creativity and Innovation?
2. The Brain: A Primer
3. Prelude to Whole-Brain Methods
4. Basic Whole-Brain Methods
5. Overcoming Obstacles to Creativity and Innovation
6. Characteristics of Creative and Innovative Individuals
7. Advanced Whole-Brain Methods
8. Creativity and Innovation Examples From Various Engineering Specialties
9. Moving On: The Next Move Is Yours