Technology Strategies for the Hospitality Industry: Pearson New International Edition

Series
Pearson
Author
Peter D. Nyheim / Daniel J. Connolly  
Publisher
Pearson
Cover
Softcover
Edition
2
Language
English
Total pages
272
Pub.-date
November 2013
ISBN13
9781292027395
ISBN
1292027398
Related Titles


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9781292027395
Technology Strategies for the Hospitality Industry: Pearson New International Edition
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Description

For undergraduate/graduate-level courses in Hospitality Information Systems, and Hospitality Technology.

 

This text examines technology strategies for the hospitality industry. Exceptionally practical in approach, this edition includes a new chapter on technology in the casino industry and a new chapter on technology for meetings and events. A separate chapter is devoted to planning and investment as students learn what technology exists and how to use it to succeed in the hospitality business.

Features

For undergraduate/graduate-level courses in Hospitality Information Systems, and Hospitality Technology.

This text examines technology strategies for the hospitality industry. Exceptionally practical in approach, this edition includes a new chapter on technology in the casino industry and a new chapter on technology for meetings and events. A separate chapter is devoted to planning and investment as students learn what technology exists and how to use it to succeed in the hospitality business.

 

Hallmark Features

 

Competitive advantages of Hospitality Information Systems—views hospitality information systems as a dynamic link to increased business partnerships and improved guest satisfaction (GSI), as well as a cost-center expense needing to be managed.

  • Focuses students on information systems as a revenue source and a management tool.  

Information technology components—from desktop computers, to networks and data exchange, to E-Commerce.

  • Grounds students in fundamental forms of technology. 

The applications of E-commerce—including business to business and business to consumer.

  • Challenges students to use the Internet to explore opportunities in e-commerce from a marketing/advertising standpoint.  

Comprehensive chapters in Hospitality Information System applications—makes use of real interfaces used in today's hotels and restaurants, including the Property Management System (PMS), the Global Distribution System, the Point of Sale System (POS), the Restaurant Management System (RMS), Catering Management software, Back Office and Enterprise systems, databases, Customer Relationship Management (CRM), and the Executive Information Systems.

  • Gives instructors the ability to use real-world cases models.  

A chapter on technology planning and investment—see Chapter 13.

  • Helps students make educated decisions concerning the purchase and implementation of technology.  

Chapter-opening interviews—from suppliers and users of hospitality technology.

  • Helps the reader see what technology applications are available in the hospitality industry and how they are used.

New to this Edition

New! Updated throughout including new information on:

  • Smart phones
  • Smart phone applications
  • Web 2.0
  • New hotel technologies
  • New restaurant technologies 

New! Expanded thirteen chapter format–includes a new Chapter 11: Technology in the Casino Industry and Chapter 12: Technology for the Meetings and Events Industry.

  • Addresses how technology impacts various segments in the hospitality industry.

Table of Contents

1.    If You Think You Don’t Need to Know About IT, Think Again!

2.    Using Information Technology to Drive Competitive Advantage

3.    Computing Essentials

4.    Networks and Security

5.    E-commerce

6.    Restaurant Management Systems

7.    Hotel and Resort Technology

8.    Hotel Global Distribution Systems and Channels

9.    Databases

10.  Competing on Knowledge:  How the Power of Information Can Enable Great Things

11.  Technology in the Casino Industry

12.  Technology for the Meetings and Events Industry

13.  Strategic Hospitality Technology Investment

 

APPENDIX I: Sample Request for Proposal (RFP)