|Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition||
Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition
For courses in meeting, event, and convention planning.
Planning and Management of Meetings, Events, Expositions and Conventions, is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.
This text will provide a better teaching and learning experience—for you and your students. It provides:
Helps prepare students for careers in event planning. The text is based on the Meeting and Business Events Competency Standards (MBECS), which serve as the basis for the Certified Meeting Professional (CMP) designation.
Gives students hands-on experience in planning successful events. The textpresents a hands-on, step-by-step method for planning and managing gatherings in the MEEC industry.
Promotes learning with effective review tools. Chapter objectives, outlines, summaries, key words, review questions, and references help readers prepare for, review, and master chapter topics.
2 Strategic Planning in Meetings, Expositions, Events and Conventions
3 Meetings and Events as Complex Projects
4 Risk Management for Meetings, Expositions, Events and Conventions
5 Stakeholder Management
6 Accounting and Financial Planning
7 Event Program Planning
8 Planning and Designing the Environment
9 Site Planning
10 Food and Beverage Planning
12 Promotions Planning
13 Sales Initiatives in the Meetings and Events Industry