Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition

Series
Pearson
Author
George G. Fenich  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
240
Pub.-date
December 2014
ISBN13
9781292071749
ISBN
1292071745
Related Titles


Product detail

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9781292071749
Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition
78.60

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Description

For courses in meeting, event, and convention planning.

 

Current, concise, and insightful—a modern guide to planning successful events

 

Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

 

Teaching and Learning Experience

 

This text will provide a better teaching and learning experience—for you and your students. It provides:

  • Preparation for careers in event planning: The text follows a practical, career-focused approach.
  • Professional insight: Chaptersinclude advice and best practices from numerous industry insiders.
  • Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

Features

For courses in meeting, event, and convention planning.

 

Current, concise, and insightful—a modern guide to planning successful events

 

Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

 

Teaching and Learning Experience

 

This text will provide a better teaching and learning experience—for you and your students. It provides:

  • Preparation for careers in event planning: The text follows a practical, career-focused approach.
  • Professional insight: Chaptersinclude advice and best practices from numerous industry insiders.
  • Effective review tools: Learning and review tools facilitate understanding and promote skill mastery. 

Hallmark Features

 

Helps prepare students for careers in event planning. The text is based on the Meeting and Business Events Competency Standards (MBECS), which serve as the basis for  the Certified Meeting Professional (CMP) designation.

  • Chapters help students master the standards that are expected of event  professionals in  entry- and mid-level positions.
  • Each chapter ends with MBECS standards (by number and title) covered in the chapter, providing students and instructors a roadmap to professional development. 

Gives students hands-on experience in planning successful events. The textpresents a hands-on, step-by-step method for planning and managing gatherings in the MEEC industry.

  • Over a dozen meeting/event professionals and educators contributed time-tested, real-world insight, and provide practical advice and best practices.  

Promotes learning with effective review tools. Chapter objectives, outlines, summaries, key words, review questions, and references help readers prepare for, review, and master chapter topics.

Table of Contents

1 Introduction

2 Strategic Planning in Meetings, Expositions, Events and Conventions

3 Meetings and Events as Complex Projects

4 Risk Management for Meetings, Expositions, Events and Conventions

5 Stakeholder Management

6 Accounting and Financial Planning

7 Event Program Planning

8 Planning and Designing the Environment

9 Site Planning

10   Food and Beverage Planning

11   Marketing

12   Promotions Planning

13   Sales Initiatives in the Meetings and Events Industry

14   Epilogue