Description

For courses in meeting, event, and convention planning.

Planning and Management of Meetings, Events, Expositions and Conventions, is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

This text will provide a better teaching and learning experience—for you and your students. It provides:

• Preparation for careers in event planning: The text follows a practical, career-focused approach.
• Professional insight: Chapters include advice and best practices from numerous industry insiders.
• Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

Features

Helps prepare students for careers in event planning. The text is based on the Meeting and Business Events Competency Standards (MBECS), which serve as the basis for the Certified Meeting Professional (CMP) designation.

• Chapters help students master the standards that are expected of event professionals in entry- and mid-level positions.
• Each chapter ends with MBECS standards (by number and title) covered in the chapter, providing students and instructors a roadmap to professional development.

Gives students hands-on experience in planning successful events. The textpresents a hands-on, step-by-step method for planning and managing gatherings in the MEEC industry.

• Over a dozen meeting/event professionals and educators contributed time-tested, real-world insight, and provide practical advice and best practices.

Promotes learning with effective review tools. Chapter objectives, outlines, summaries, key words, review questions, and references help readers prepare for, review, and master chapter topics.

Table of Contents