|Marketing for Hospitality and Tourism, Global Edition||
Marketing for Hospitality and Tourism, Global Edition
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Translatesthe authors' industry and academic experience into the definitive book for thiscourse—theauthor is known as the leading marketing educator worldwide and this book isknown as 'the bible' of the hospitality field.
Explains how each team member in every area of operation participates inhospitality marketing—its integrative approach examines various roles (generalmanager, human resource manager, food and beverage manager, front and backoffice, etc.) and their contribution to marketing efforts.
Features lively photographs, drawings and tables—each page islaid out in vivid, four-color format.
Uses engaging industry examples to entertain and engage students—Chapter-openingMini-Cases, Marketing Highlights, and other features highlighthot-button issues in marketing.
Provides hands-on application assignments—assignmentsinclude end-of-chapter Experiential Exercises and Internet Exercisesthat require students to visit a business, analyze a marketing tactic, andevaluate industry-leading websites.
Develops important critical thinking skills—students arechallenged with thought-provoking end-of-chapter questions.
This sixth edition offers a major revision that reflects current trends, including the increasing use of social media in the hospitality industry.New coverage of social media shows how to use Facebook and Twitter to increase customer loyalty, build brand awareness, and reduce promotions costs.