Description

For undergraduate and graduate electronic commerce courses.

Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.

To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.

Features

For undergraduate and graduate electronic commerce courses.

Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks–all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.

To keep pace with today’s ever-changing technology, the seventh edition has been streamlined–removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.

Make the material relevant to all students : Managerial Focus. Today EC is going through a period in which enthusiasm for new technologies and ideas is accompanied by managerial considerations like strategy, implementation, risks, and profitability. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.

NEW! Focus on what’s important : Streamlined Content. EC moves at the speed of technology, and to keep pace with this ever-changing information, this edition has been streamlined from 18 chapters to 15.

NEW! Go social : New Chapter on Social Commerce. Social commerce is becoming a major element of EC, which is why this text includes a new chapter–Chapter 7: Social Commerce–that describes this exciting topic to students. After reading the material, students should be able to understand:

• Social networks, virtual worlds, and social software as facilitators of social commerce.
• The landscape of social commerce applications, including social advertising and shopping, enterprise social commerce, social market research, and crowdsourcing.

NEW! Provide extra help for the non-tech savvy student : Online Technology Tutorials. To help students without a strong IT background, this text provides 13 online tutorials that can be accessed whenever a little extra guidance is needed. These tutorials cover:

• e-CRM
• Business plan and strategy
• RFID
• Web page design and creation
• Supply chain management
• Mass customization
• Cloud computing
• Business intelligence, data, text, and web mining
• Knowledge management
• Online collaboration
• EDI, extranets, and XML
• Competition in cyberspace
• Smart grid

NEW! Get the class talking : In-Class Assignments and Discussion Topics. This text provides approximately 5-10 topics for class discussion and debates per chapter.

Show students how to connect the dots between theory and practice : Application Cases. In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Questions follow each case to help direct student attention to the implications of the case material.

OTHER POINTS OF DISTINCTION

Go global : Global Perspective. The importance of global competition, partnerships, and trade is increasing rapidly, which is why this text provides:

• International examples throughout the book.
• Information from authors and contributors from six different countries.
• Examples and cases from over 20 countries.

NEW! Offer the latest information : Cutting-Edge To

New to this Edition

NEW! Focus on what’s important: Streamlined Content. EC moves at the speed of technology, and to keep pace with this ever-changing information, this edition has been streamlined from 18 chapters to 15.

NEW! Go social : New Chapter on Social Commerce. Social commerce is becoming a major element of EC, which is why this text includes a new chapter—Chapter 7: Social Commerce—that describes this exciting topic to students. After reading the material, students should be able to understand:

• Social networks, virtual worlds, and social software as facilitators of social commerce.
• The landscape of social commerce applications, including social advertising and shopping, enterprise social commerce, social market research, and crowdsourcing.
  

NEW! Provide extra help for the non-tech savvy student : Online Technology Tutorials. To help students without a strong IT background, this text provides 13 online tutorials that can be accessed whenever a little extra guidance is needed. These tutorials cover:

• e-CRM
• Business plan and strategy
• RFID
• Web page design and creation
• Supply chain management
• Mass customization
• Cloud computing
• Business intelligence, data, text, and web mining
• Knowledge management
• Online collaboration
• EDI, extranets, and XML
• Competition in cyberspace
• Smart grid

NEW! Get the class talking : In-Class Assignments and Discussion Topics. This text provides approximately 5-10 topics for class discussion and debates per chapter.

NEW! Offer the latest information : Cutting-Edge Topics. This book presents the most current topics relating to EC, as evidenced by the many 2009-2011 citations. Overall, this text covers today’s hottest topics such as:

• Social networking
• e-learning
• e-government
• e-strategy
• Web-based supply chain systems
• Collaborative commerce
• Mobile commerce
• Cloud computing
• Crowdsourcing
• RFID
• f-commerce

Table of Contents

Chapter 1: Overview of Electronic Commerce

Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools

Chapter 3: Retailing in Electronic Commerce: Products and Services

Chapter 4: B2B E-Commerce

Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

Chapter 6: Mobile Commerce and Ubiquitous Computing

Chapter 7: Social Commerce

Chapter 8: Marketing and Advertising in E-Commerce

Chapter 9: E-Commerce Security and Fraud Protection

Chapter 10: Electronic Commerce Payment Systems

Chapter 11: Order Fulfillment along the Supply Chain

Chapter 12: EC Strategy, Globalization, and SMEs

Chapter 13: Implementing EC Systems: From Justification to Successful Performance

Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments

Chapter 15: Launching a Successful Online Business and EC Projects