E-Commerce 2019: Business, Technology and Society, Global Edition

Series
Pearson
Author
Kenneth C. Laudon / Carol Guercio Traver  
Publisher
Pearson
Cover
Softcover
Edition
15
Language
English
Total pages
912
Pub.-date
July 2019
ISBN13
9781292303178
ISBN
1292303174
Related Titles



Description

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-­commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

Features

Modern themes in e-­commerce

·    Students learn about the three major driving forces behind e-commerce – business development and strategy, technological innovations, and social controversies and impacts – and how they relate to chapter concepts.

·    The text includes in-depth coverage of key topics in e-commerce, including digital marketing and advertising, B2B e-commerce, current and future technologies, research literature, and the social and legal aspects of e-commerce.

·    New, updated - More than 60 opening, closing, “Insight On,” and other extensive cases throughout the text are new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses.

Hundreds of examples

·    Expanded - Added coverage of e-commerce infrastructure (Chapter 3) includes voice-controlled digital assistants; 5G and new Wi-Fi standards; drones, balloons, and white space; and IoT, wearable computing devices.

·    Expanded - Up-to-date discussion of security threats (Chapter 5) includes new cyberwarfare threats; data breaches at Equifax®, Exactis®, and Facebook®; and FTC enforcement actions with respect to data security.

·    Expanded - More information on privacy issues (Chapter 8) includes the right to be forgotten; digital assistant devices, facial recognition, and IoT technology; and the new EU General Data Protection Regulation (GDPR).

·    Expanded - Current issues in social networks (Chapter 11) include an update on LinkedIn®; use of algorithms by social networks, such as Facebook; Facebook fake news controversy; and Verizon® acquiring AOL® and Yahoo®.

Resources and critical thinking features

·    Updated - Data, figures, and tables have been updated through October 2018 with the latest marketing and business intelligence available from a range of industry and government sources.

·    A section on careers in e-­commerce at the end of each chapter examines job postings from online companies for entry-level positions and helps students complete applications and prepare for interviews.

·    Projects and review questions in each chapter prompt learners to demonstrate their comprehension and apply chapter concepts to management problem-solving.

·    Web resources available at E-commerce2019.com include author-supplied projects, exercises, and tutorials; information on building a business plan and revenue models; and essays on careers in e-commerce.

Table of Contents

Chapter 1 Introduction to E-Commerce

Chapter 2 E-commerce Infrastructure

Chapter 3 Building an E-commerce Presence

Chapter 4 E-commerce Security and Payment Systems

Chapter 5 E-commerce Business Strategies

Chapter 6 E-commerce Marketing and Advertising

Chapter 7 Social, Mobile, and Local Marketing

Chapter 8 Ethics, Law, and E-commerce

Chapter 9 Online Media

Chapter 10 Online Communities

Chapter 11 E-commerce Retailing and Services

Chapter 12 B2B E-commerce